Oslo, Oslo, Norway
I am a results-driven marketing professional with a proven track record in search engine marketing and extensive experience managing campaigns on platforms like Google Ads and Facebook Ads Manager. I have had the privilege of collaborating with globally recognized brands such as Ford, Vans, and Skechers, delivering impactful campaigns that drive growth and engagement. My expertise includes: # AI-Powered Campaign Optimization: Utilizing machine learning and AI tools to enhance ad performance, reduce costs, and maximize ROI. # Data-Driven Strategies: Analyzing trends and leveraging predictive analytics to make informed, forward-thinking decisions. # End-to-End Campaign Management: From planning to execution, ensuring seamless processes and measurable results. # Innovation in Marketing: Integrating AI for creative content generation, audience targeting, and personalized customer experiences. My ambition is to continue driving innovation in marketing by combining cutting-edge technology with strategic thinking. I aim to create future-proof marketing strategies that deliver real value and help brands thrive in a competitive digital landscape.
• Omnichannel performance: Plan and run campaigns across Google Ads (Search, YouTube, Demand Gen, Performance Max), Meta Ads plus TikTok Ads and LinkedIn Ads. Focus on value-based bidding, LTV, and offline conversion imports from CRM. • Automation & AI: Leverage Smart Bidding and broad match in controlled tests; build rules/scripts and API integrations. In PMax, apply brand guidelines to keep assets on-brand and scalable. • Durable tracking: Use server-side Google Tag Manager to improve data quality, site performance, and privacy control; integrate with BigQuery/Looker Studio. • E-commerce & feeds: Manage Google Merchant Center (Next) (feed rules, auto-improvements, Product Studio) aligned with current specs. • Experimentation & incrementality: Run A/B tests, Conversion Lift (user- and geo-based), Brand/Search Lift; make decisions on incrementality, not just attribution. • Creative for performance: Systematic creative testing (UGC/short-form video, feed-based assets) optimized for CTR/CVR and cost per result; use generative tools to scale variants. • Business collaboration: Shared KPIs/SLA with sales & leadership; close the lead-to-revenue loop (quality scoring, lead routing); plan budgets cross-channel. • Near-real-time reporting: GA4 + Looker Studio/BigQuery dashboards for ROAS/POAS, LTV, margin, and channel revenue. • CRO & landing pages: Hypothesis-driven tests and deployments (speed, UX, forms) to maximize conversion rate and media efficiency.
• Continuously managed and oversaw production projects, ensuring timely completion. • Maintained strict adherence to customer specifications to guarantee satisfaction. • Proactively identified and resolved any work-related issues, ensuring a smooth production
•Prepared tools and consumables required for daily tasks, ensuring efficient operation. •Coordinated and delivered supplies to job sites, supporting a seamless project execution.
•Managed online marketing campaigns utilizing tools such as Google Ads, Google Keyword Planner, and Google Analytics. •Implemented targeted strategies across various digital marketing channels (PPC, SEO, affiliate, display, website, SoME) to enhance community engagement. •Compiled comprehensive weekly and monthly reports to track campaign performance and inform decision-making.
•Planned and executed CRM campaigns to increase awareness and drive sales. •Maintained positive relationships with business partners and agencies. •Provided support for all operational workflows at the regional level. •Prepared advertising materials to support marketing efforts.