Barcelona, Catalonia, Spain
Como Martech Solution Architect en Capgemini desde febrero de 2025, colaboro en la implementación y optimización de Adobe Experience Platform, integrando soluciones tecnológicas para transformar el viaje del cliente. Mi experiencia abarca áreas clave como Customer Data Platform, Customer Journey Analytics y Journey Optimizer, ofreciendo valor a través de datos de calidad y estrategias innovadoras. Graduado en Ingeniería Informática por la Universitat Autònoma de Barcelona, combino mi sólida formación técnica con una visión estratégica. Mi objetivo es seguir impulsando la excelencia en la experiencia del cliente mediante el diseño y desarrollo de soluciones Martech que se alineen con los objetivos de negocio y las necesidades de los clientes.
- Providing mentorship to multiple teams on MadTech methodologies. - Implementing and coordinating MadTech projects. - Defining, planning, and executing strategic initiatives within the MarTech and AdTech domains. - Working on projects covering technology areas such : CDP, Digital Analytics, Programmatic and AdTech solutions, Paid Media, Marketing Automation, Data Privacy & Data management tools
- Definition, standardization, and implementation of web/mobile analysis measurement platforms (Google Analytics, Adobe Analytics). - TMS management (GTM, DTM, Tealium IQ) for sending navigation data to various connectors to feed analytics providers, DSPs, and advertising platforms. - Audits and generation of RFPs. - Definition and programming in AB test tools to optimize client CRO. - Integration of CMPs. - Server and WordPress management. - ETLs, pipelines, and marketing automation in Google Cloud Platform
- Maintenance, development of new functionalities both at the front-end with the framework (Angular 1.0), and at the back-end (Java and Maven) in SPA applications. - Definition of unit, integration, and functional tests. - Management of relational database systems. - Development and maintenance of batch processes and REST and SOAP APIs.