New Delhi, Delhi, India
Seasoned digital marketer with 14+ years of experience in performance marketing and campaign management on SEM, Social and E-commerce platforms with B2B/B2C companies for India as well as Global market. Worked with various industry verticals including FMCG, Automobile, Travel, E-commerce, Media & Entertainment and BFSI. Play a crucial role from campaign inception, strategy & planning to execution and taking them to a new level of achievements. Have managed accounts across verticals, like: FMCG - Nestle, Unilever, Reckitt Benckiser Best Foods, & SC Johnson Ecom - LimeRoad & Royal Enfield Apparel Telecom - Airtel Mobiles - Samsung, Karbonn, Vivo & Iqoo Auto - Royal Enfield, Apollo Tyres Hospitality - One&Only Resorts Consumer Durables/Software - Microsoft & HP OTT - Mavshack Specialties : SEM, PPC, Google Analytics, Facebook Marketing, Affiliate Marketing, E-commerce, YouTube Advertising.
- Scaling business - Managing strategy and planning across biddable & non-biddable platforms - Team building
- Managing planning and strategy across biddable platforms like AdWords, Social, E-comm & Programmatic - Delivering result oriented performances - Aligning media efforts to supplement other platforms
- Leading performance marketing for PHD North - Managing clients across different verticals - Strategizing biddable platforms to increase revenues - Leveraged search platform to deliver and improve footfalls that resulted into first in the industry case study globally - Improved Ecomm revenues by 2X - Managing SEO and delivering seamless performance month on month
-Responsible for Quarterly targets and maintain the Quality of the Google Client SEM Accounts. -Working closely with Analyst teams and guiding them to ensure all the optimization and client goal/s are achieved. -Monitoring overall account performance along with client’s business objectives. -Tracking competitors activities and identifying the growth opportunities. -Workflow management. -Training new analysts.
Handling Paid Media through Google Adwords. App marketing through Search, GDN & Youtube Video Marketing through Youtube
Global marketing efforts through SEM, Display Social Media Marketing through Facebook, Twittter, Video Marketing through Youtube App marketing through Affiliate networks (across globe), Google etc.