Richardson, Texas, United States
Hello! I’m a Marketing Strategist with a strong foundation in brand storytelling and a passion for creating impactful marketing strategies. Currently pursuing my Master of Science in Marketing at The University of Texas at Dallas, I leverage both technical and creative skills to drive business growth and optimize user engagement. Key Expertise: 1. Brand Strategy: Spearheaded marketing initiatives that increased brand recognition by 20%. 2. Content Marketing: Developed content strategies resulting in a 24% boost in website traffic and an 18% rise in lead conversions. 3. Webinar Management: Led campaigns that expanded audience engagement by 25% and enhanced lead generation. 4. SEO and Website Optimization: Crafted SEO-driven content that boosted online visibility and user experience. 5. Technical Writing: Created product documentation and marketing materials to clarify complex concepts for diverse audiences. At Mitsogo Technologies, I played a pivotal role in executing inbound marketing strategies, driving measurable business growth. I also contributed to OrthoFX, where I focused on content development for dental aligners, helping to improve customer education and lead generation. I thrive on data-driven marketing strategies, combining analytical insights with creative execution to deliver impactful results. I'm actively seeking internships to expand my experience in Digital Marketing and Marketing Management. I'm currently working on deepening my expertise on the overall Marketing funnel, Marketing Research and tools like SQL and Google Analytics to expand my technical skillset. Let’s connect to explore opportunities where we can collaborate on strategies that enhance brand visibility, optimize user engagement, and drive growth.
1. Executed GTM initiatives through competitive research and sales enablement, contributing to an 8% increase in qualified leads. 2. Built and optimized 10+ WordPress landing pages, improving conversion rates by 6% through clearer messaging. 3. Delivered competitive intelligence on features and pricing, informing content strategies for 10+ blog posts and website updates. 4. Owned QA for 5+ Hybrid Identity Protection (HIP) podcast and video assets and developed 5+ sales collateral pieces to support sales.
1. Led market research and content strategy development, driving ~14% growth in audience engagement. 2. Owned product marketing content for dental aligners, improving customer understanding and increasing qualified leads by ~11%.
1. Led cross-functional marketing and positioning initiatives, achieving approximately 20% brand growth and unified stakeholder messaging. 2. Directed content, video, and multi-channel campaigns, generating 24% website traffic growth and 18% improvement in conversion rates. 3. Spearheaded webinar programs and content teams, increasing attendee engagement by 25% and producing 10% additional leads. 4. Served as a key driver in flagship events (HexCon, Hexnode Live), coordinating cross-functional execution.
1. Facilitated product deployment and onboarding, resolving critical issues and streamlining processes to improve user adoption by 16%. 2. Collaborated cross-functionally with product, marketing, and sales to deliver technical documentation supporting 5+ feature releases. 3. Conducted product demos and training sessions, educating 12% of new and existing users on features and benefits. 4. Gathered user feedback and market insights, driving development of new features, including 11% based on user feedback.