Bengaluru, Karnataka, India
Former consultant, still a marketer, forever learning. As a B2B SaaS Marketing leader and strategist, I have 18+ years of experience across technology, consulting, and high-growth venture environments. I have a proven track record of architecting and scaling Tech Marketing engines for diverse global organizations, ranging from global fintech leaders like Stripe to category-defining brands like Imagekit.io and Constant Contact. My career is defined by transforming complex technical infrastructure into resonant market narratives that drive sustainable revenue growth. I am a 2x VP of Marketing and have managed significant P&Ls and cross-functional teams to deliver mid-market and enterprise-level GTM programs across India, AUNZ, and SEA. I specialize in Positioning for highly technical products, having created frameworks like "Pipeline Fog" and "Shallow Signals" to capture the attention of time-poor executives. My approach integrates high-efficiency Content Marketing and Inbound systems with Organic Social strategies that establish brand authority in crowded categories. I am a technical practitioner building AI-powered tools to solve marketing and GTM use-cases. Core Expertise ** GTM Strategy & Execution: Full-funnel ownership across India and APJ markets for enterprise SaaS and fintech. ** Advanced Positioning: Specialist in category creation and translating technical product availability into value-driven narratives. ** Content Marketing & Inbound: Expertise in revamping content processes to exceed targets and driving signups through organic traffic. ** Digital Innovation: Proficiency in leveraging AI-driven workflows and tools to optimize marketing operations and customer communications. Signature Achievements ** Revenue Scale: Driven growth from $3.5M to $5M ARR at Imagekit.io by implementing multi-channel demand generation and sales enablement. ** International Expansion: Led non-US Markets GTM growth for Constant Contact, executing paid acquisition pilots across 21 geos. ** Pipeline Generation: Delivered 25% additional pipeline through executive programs and "stuck deal" progression frameworks. ** Strategic Repositioning: Transformed traditional brands into growth leaders, achieving 34% growth by modernizing the GTM model. Education: MBA (Marketing & Strategy), Indian School of Business | B.S. Computer Engineering, Georgia Institute of Technology.
Full time parenting. Part-time exploring
Led end-to-end marketing strategy and execution for a high-growth B2B SaaS startup, scaling ARR from $3.5M to $5M. Managed an 8-member team across content, demand generation, product marketing, and design functions. - Established product marketing function from ground up, developing competitive intelligence framework and driving successful product launches and website revamp. - Revamped content marketing, improving blog production from 65% to 120% vs plan and improved organic traffic metrics across the board. - Optimized paid acquisition through agency partnership, reducing CaC across channels while expanding coverage to new products - Built comprehensive email marketing automation and and in-product tooltips to address activation rates and churn. - Launched successful video marketing program including product tutorials and influencer collaborations
Curtailed by 2022 layoffs :) Drove product marketing strategy for India and ANZ markets at world's leading payments platform. Led strategic initiatives for market expansion and new product launches. - Developed comprehensive GTM strategy for India market across sales, marketing, and customer success - Executed accelerated pricing rollout in New Zealand, completing in 1 month vs standard 3-month timeline - Created product-market fit analysis and ICP definition for key segments of ANZ. - Led strategic planning for UPI product launch and market expansion