Dubai, United Arab Emirates
Builder and operator at heart. Over 4 years working across health-tech, luxury brand, and B2B SaaS in the UAE and India — I've owned the full spectrum from launching luxury skincare brands across the GCC to setting up companies ground-up and driving AED 22M+ in revenue, 23% YoY growth, and 140% improvement in operational KPIs. Equally comfortable crafting brand strategy, leading cross-functional teams, or going deep into operational systems. I thrive at the intersection of partnerships, growth, and execution — currently scaling Molt and Delicut from the inside.
Managing partnerships and operational initiatives across the business, with a focus on onboarding coaches and personal trainers onto the platform and supporting marketplace growth across the UAE. Involved in business setup and expansion activities such as commercial coordination, operational processes, documentation, compliance, payment workflows, and cross-functional strategic initiatives. Also contributing to brand positioning, partner experience, and market-facing communication to support growth and platform adoption.
In this role, I work closely with the leadership team to drive strategic initiatives, build key partnerships, and improve operational efficiency across the business. From scaling new initiatives to managing high-impact projects, I’m looking forward to contributing to Delicut’s growth in the nutrition & wellness space while helping shape the next phase of the company’s expansion.
Marketing Campaigns & Execution: Executed B2B, B2C (GoldApple, E’tiolle), online marketplaces (Ounass, Namshi), D2C, pharmacy stores, and wholesale campaigns, streamlining CRM communications to boost brand awareness and revenue. Analyzed reports to optimize ads, and made data-driven decisions like investing in Snapchat Influencer Marketing, yielding 4x ROI. Conducted market research to understand GCC locals and expatriates, refining brand positioning. Brand Management: Led brand building for Skincare and Beauty brands like Thalgo, Skeyndor, Elementre, Amalian Fillers and Earthly Body across the GCC (UAE, Saudi Arabia, Oman, Bahrain, Qatar). Supervised a 30-member team across sales, marketing, social media, and education to ensure consistent communication. Partnered with cross-functional teams for seamless brand operations. Created annual business plans based on data analysis, and led the development of 2 skin & body devices, enhancing brand value. Achieved AED 22M in 2023 revenue with 23% growth. Maintained 70-80% margins despite price increases through negotiations. Reduced excess stock by 60%, prevented stock-outs with strategic inventory management and increased new accounts by 70% in 2024 through promotional efforts and competitive pricing strategies.
• Conducted market research and competitive analysis to identify market trends, consumer insights, and opportunities for brand differentiation, leading to the development of targeted marketing strategies. • Oversaw the development and execution of creative assets, including brand identity, advertising materials, packaging, and website on WordPress CMS, Website Copywriting, maintaining brand integrity and delivering impactful visual and messaging consistency. • Developed and implemented comprehensive brand strategies to enhance brand visibility, market positioning, and customer engagement
Solution Analyst for INTEL • Handled application development and supported six cross-functional business applications as part of the KTBR team for the Intel Technology learning and development project • Employed a customer-centric approach to problem-solving, leveraging requirements analysis and collaborating with the technical architect team to design and conceptualize innovative solutions, prioritizing customer service and satisfaction. • Spearheaded the team in conducting status calls, efficiently categorizing tickets, and managing all communication channels, including client discussions and management escalations, showcasing exceptional leadership abilities • Expertise in ServiceNow application based on ITIL framework for service management used by Intel Corporation • Successfully enhanced existing processes, resulting in a remarkable 140% increase in the resolution of tickets within three months at L1 and L2 levels, by meeting or surpassing Service Level Agreements (SLAs), and exemplifying strong project management capabilities