Delhi, India
I build marketing engines that drive measurable revenue growth. Over 21+ years, I've led marketing, demand generation, and digital transformation across EdTech, Education, Fintech, SaaS, and IT Services; working with organisations including ISB, UPES, IDP Education, GUS Education, AECC Global, WCT Pay, and HCL. My edge is in taking ownership of the full funnel, from brand positioning and GTM strategy to paid acquisition, SEO, CRM automation, and conversion optimisation and making it accountable to revenue. A few things I've delivered: Scaled digital admissions contribution from 30% to 80% at UPES, managing ₹70Cr+ in marketing budgets Reduced CAC by 57% while improving lead quality by 60% at IDP Education scaling leads from 20K to 100K+ per month Grew organic traffic 5X and acquired 25+ high-value fintech clients at WCT Pay Built marketing functions, GTM systems, CRM infrastructure, and performance frameworks from scratch at multiple organisations Founded a Global Digital Center of Excellence at IDP, supporting acquisition operations across South Asia I'm energised by high-growth environments where marketing is expected to move the business not just build brand awareness. I bring structure to chaos, clarity to strategy, and accountability to execution. Currently open to Head of Marketing roles in EdTech, Education, and high-growth B2B businesses based in Delhi NCR, open to remote and hybrid opportunities. 📩 [email protected]
Helping companies build predictable pipeline and revenue through growth strategy, performance marketing, GTM, and marketing automation. • Built and scaled end-to-end demand generation and acquisition engines • Designed GTM strategy, funnel optimization, and MarTech infrastructure • Managed paid media, CRO, analytics, and attribution for ROI visibility • Partnered with founders and leadership on growth, positioning, and revenue planning Works across B2B, SaaS, fintech, and services businesses.
Mandate-driven role to build, fix, and scale fintech growth and acquisition systems. • Owned end-to-end growth, demand generation, and digital strategy • Built and executed GTM strategy for fintech products focused on adoption and credibility • Led performance marketing across Google Ads, paid social, SEO, affiliates, and partnerships • Designed CRO and experimentation frameworks to improve funnel efficiency • Built leadership dashboards tracking CAC, CPL, ROAS, conversion, and revenue contribution • Managed cross-functional teams across performance, creative, content, and growth
Mandate-driven role to build the marketing function from zero. • Built performance-led acquisition across paid, organic, and partnerships • Reduced dependency on offline channels through scalable digital demand engines • Owned marketing budgets, ROI tracking, and vendor performance • Partnered with leadership on growth planning and expansion initiatives
Mandate-driven role focused on enrolment growth and funnel optimisation. • Led acquisition and demand generation for flagship academic programs • Owned paid media planning, funnel optimisation, and messaging alignment • Improved conversion rates through landing page and journey optimisation • Optimised spend using attribution-led performance insights
• Led large-scale student acquisition across paid search, paid social, SEO, and retargeting • Improved conversion efficiency and cost control through data-driven optimisation • Managed agencies and vendors to meet enrolment targets at scale