Dubai, United Arab Emirates
Specialties: Product Marketing, Consumer Value Proposition, Retail and Digital Marketing asset development, Developing Marketing Brief, Customer Sell in, Product Launch Planning and Execution, Portfolio Introductions, Managing Cross functional teams, Account management, Distribution Expansion, Retail Expansion, Retail Sales Force deployment and development, Relationship management with Key Accounts, Consumer Experience at Branded Retail, Sales Planning, Retail Marketing
Head of the marketing team driving awareness and adoption of digital payment methods for shoppers on Amazon stores across Saudi Arabia, UAE, Egypt, Turkey and South Africa. Responsible for driving growth of consumer channel sales for Amazon Gift Cards and GTM and marketing of new payment methods such as BNPL (Tabby, Tamara).
Leading the B2B marketing team for Amazon Payment Services. RLed a team responsible for driving brand awareness, lead generation and product marketing for digital payment serivces provided to merchants.
Leading the marketing strategy and execution in Foodservice Business Unit for Europe, Asia Pacific and Africa at Huhtamaki - the global leader in food and drink packaging. Responsible for developing, implementing and maintaining marketing processes, practices and activities in regards to both existing and new products in order to create demand, support sales efforts and increase customer satisfaction.
Responsible for marketing activities, user acquisition, digital marketing campaigns for Dottli - a company focussed on digital health solutions to help people manage, track and record their health data better. First health area we focus on is Diabetes with more health verticals to come in the future.
Accountable for delivering clear messaging and marketing brief for affordable Lumia smartphones. Leading global consumer marketing activities for the product and ensuring execution stays on brief and on schedule. Driving consumer and marketing needs into product decision making. Support in communication activities towards industry analysts and media. Key responsibilities and deliverables include - High quality product marketing briefs and Consumer Value proposition with consumer validation - Integration of service line propositions into product messaging - Driving product story across touch points and ensuring consistency of messaging - High quality product marketing inputs to overall product program post conceptualization till sales start - Impactful and successful public launches for the products - On time delivery of impactful marketing assets - Collaborating with different marketing functions, incl. sales readiness, to ensure execution delivers on the agreed messaging (campaign assets, toolkits, product film, screenshots, product images, product page, packaging artwork, training materials etc.) - Introduction of product story and marketing brief to different channel teams and regional Go-To-Market teams
Senior Member of the team responsible for Sell in and introduction of Nokia X range of smartphones. Primary area of work involves developing the customer value proposition for the Nokia X family and introduction of products to Mega Operators, Key Sales Stakeholders and Customers. Product evangelism, sales training are other key tasks. Also part of the core product marketing teams helping build consumer proposition story line. Key deliverables include creation of compelling product introduction materials and public announcements of products.