Aditi Sharma

AI & Transformations GTM @Workato | Demand Generation Specialist | B2B SaaS Marketing | ABM | Marketing Automation | Pipeline Generation & Revenue Growth

India

About

Demand Generation Specialist with experience in B2B and SaaS marketing, focused on building programs that drive pipeline growth and support revenue objectives. My background includes demand generation, account-based marketing (ABM), marketing automation, lifecycle marketing, event marketing, content syndication, and integrated campaign execution. I enjoy working at the intersection of marketing, sales, and revenue operations to create programs that improve lead quality, increase conversion efficiency, and contribute to business growth. Areas of expertise include: • Demand Generation • B2B & SaaS Marketing • Account-Based Marketing (ABM) • Marketing Automation • Pipeline Generation • Revenue Marketing • Lifecycle Marketing • Lead Generation • Campaign Management • GTM Execution I’m passionate about building scalable marketing programs, optimizing funnel performance, and translating strategy into measurable business outcomes. Always open to connecting with marketing, revenue, and growth professionals who share a passion for modern B2B marketing.

Experience

  • Demand Generation Specialist at Workato
    Sep 2024 - Present · 1 yr 11 mos

  • Business Development Executive at Unifynd
    Sep 2022 - Aug 2024 · 2 yrs

  • Business Development Executive at Kapture CRM
    May 2022 - Aug 2022 · 4 mos