Israel
I help ambitious brands break through the noise and earn credibility in the world’s most competitive media markets. - Impact. Led campaigns that generated 10K+ placements across Forbes, Reuters, Business Insider, Yahoo Finance and more, reaching an estimated 1 billion impressions. - Leadership. Direct a cross‑functional team of writers and PR consultants delivering 24/7 service for clients on four continents. - Strategy. Blend data‑driven story mining with long‑term relationship building to secure consistent top‑tier coverage and thought‑leadership opportunities. - Voice. Former diplomat‑in‑training; comfortable acting as on‑record spokesperson, panelist or ghostwriter for C‑suite executives. Let’s connect if you’re looking to elevate your narrative and turn media visibility into measurable business growth.
Viper is AI-first PR - not a traditional agency using AI tools, but a PR operation rebuilt from the ground up around proprietary technology developed in-house. WHAT WE DO End-to-end public relations for tech and finance companies: press releases, media outreach, journalist relations, and strategic communications across North America, Europe, and APAC. CLIENTS Serving startups, scale-ups, and enterprises, including companies backed by top-tier VCs and working alongside global brands. Built on 15 years of PR experience with clients like Deutsche Bank, Sony Semiconductor, SentinelOne, PepsiCo Labs, and Elron. WHY IT'S DIFFERENT - Speed: Press release drafting that took days now takes minutes. Media list building: 4 hours for 50 journalists → minutes for thousands. Pitch personalization based on full publication history, not a quick skim. - Cost: ~50% of traditional agency pricing. No billing for manual hours on repetitive tasks — the system handles them. - Quality: Newsworthiness assessment based on analysis of thousands of recent publications. Journalist matching that doesn't fatigue at row 200. Follow-ups that never slip through the cracks. THE HUMAN ELEMENT Clients work with experienced account managers. Technology handles the grunt work; strategy and relationships remain human. Currently live and taking clients globally.
● Leading the development and execution of comprehensive PR strategies to enhance brand visibility and reputation for a diverse portfolio of clients, resulting in increased media coverage and public engagement. ● Managing a team of content writers, and PR consultants, ensuring that all materials produced align with client goals and are of the highest quality. ● Implementing targeted distribution tactics to secure placements in top-tier publications such as Yahoo Finance, Business Insider, Forbes, Daily Mirror, Reuters, and many more, resulting in tens of thousands of publications for the firm's clients. ● Acting as a key point of contact for clients, fostering strong relationships, and ensuring exceptional customer service through regular communication and account management.
• Implemented and executed social media strategies resulting in a four-fold increase in followers using optimization platforms. • Planned and executed high-profile events, including International Women’s Day, Holocaust Remembrance Day, and Israeli Independence Day, showcasing Israeli culture and diplomacy to a diverse audience. • Conducted research, compiled, and edited a comprehensive report on Israeli connections in academic institutions throughout NY, NJ, DE, PA, and OH, providing valuable insights for the consulate's public diplomacy efforts.
• Contributed to grassroots efforts by canvassing multiple neighborhoods with the candidate to increase voter turnout in the Financial District and Borough Park. • Acted as a key member of the phone-banking team, reaching out to potential voters in New York’s 10th congressional district to promote the candidate's platform and mobilize support. • Led the campaign's social media efforts by posting daily on Facebook, effectively delivering key messages from the candidate to a wide audience and building a strong online presence for the campaign.
● Played a key role in facilitating communication and collaboration between the Education and Welfare committees in the Israeli parliament and the public, resulting in improved access to information and resources for the public. ● Demonstrated initiative and political acumen by authoring a consumer protection bill aimed at expediting store credit through the implementation of a magnetic card system, showcasing analytical skills and knowledge of legislation.