Jeddah, Makkah, Saudi Arabia
I lead innovation, ecosystems, and strategic partnerships at Bupa Arabia, one of the region's largest health insurers. My mandate is to build the infrastructure that allows a regulated, complex organization to adopt emerging technology without losing control of compliance, data sovereignty, or strategic direction. I design the governance frameworks that determine how vendors and solutuons are evaluated and adopted. I run a strategic technology acquisition programme across data, software, and enterprise platforms. I build ecosystem relationships with AI, digital health, and cloud providers operating in the region. And I maintain the operating mechanisms that keep all of it aligned to what the organization is actually trying to achieve. What I bring to that work is two decades of enterprise leadership across Saudi Arabia and North America, spanning BI, IT strategy, supply chain, and procurement. I have built functions from scratch, run operations across multiple business entities, and navigated technology adoption inside highly regulated environments. I know what a successful execution actually looks like. I believe innovation is not a sprint toward novelty. It is a system. And systems need to be crafted, not just assembled. Core areas: Innovation Strategy · Digital Health · AI & Platform Ecosystems · Technology Governance · Enterprise Transformation · Strategic Sourcing
Leading innovation strategy, technology sourcing, ecosystem development, and programme governance within Bupa Arabia's digital transformation directorate. Accountable for how the organization discovers, evaluates, and adopts emerging technology across health-tech, AI, cloud, and enterprise platforms. Key responsibilities include: - Designed and now operate Bupa Arabia's vendor evaluation and acceptance framework, establishing stage-gate governance, compliance standards, and a structured engagement pipeline across health-tech, AI, and enterprise platform categories. - Leading a Strategic Technology Acquisition Programme spanning data modernization, enterprise software, and ERP transformation. Accountable for requirements definition, evaluation design, and technology leadership readiness. - Building strategic relationships with AI, digital health, cloud, and automation solution providers, with a focus on scalable, regulatory-aligned solutions for the Saudi market. - Establishing the operating rhythm, KPI frameworks, and portfolio tracking mechanisms that connect innovation activity to the organization's transformation strategy and CEO-level priorities. Key Outcome: Building the institutional infrastructure for disciplined, governance-driven innovation. Technology adoption at Bupa Arabia is strategic, compliant, and tied to measurable business value.
Governed enterprise-wide IT, supply chain, and procurement operations across three business entities, supporting over 1,000 users. Led digital transformation, technology modernization, and process improvement programs that align business strategy with innovation, efficiency, and compliance. Key Achievements: - Negotiated SAP S/4HANA licensing at 75% below market value, unlocking multimillion-SAR savings. - Deployed AI-driven cybersecurity solutions (Darktrace, Sangfor), enhancing resilience and cutting security costs by 15%. - Directed the ZATCA e-fatoora rollout across B2C, B2B, and e-commerce channels, achieving full compliance at minimal cost. - Integrated Tabby and Tamara payment platforms, driving a 15% boost in digital and retail sales. - Migrated BPM processes from Appian to Microsoft PowerApps, reducing annual license spend by SAR 2M. - Modernized the enterprise data center and network infrastructure (Cisco core, Meraki, ToR switches) while securing 50% savings through strategic vendor negotiations. - Strengthened collaboration between IT and supply chain functions, improving transparency, reducing process bottlenecks, and enhancing service delivery across divisions. Key Outcome: Transformed IT from a cost center into a value-generating function, enabling operational resilience, agility, and sustainable business growth.
Led enterprise IT strategy and transformation across multiple business units, supporting more than 1,000 users. Accountable for infrastructure modernization, hybrid-cloud architecture, cybersecurity governance, and IT service excellence aligned with business growth and compliance standards. Key achievements include: – Navigated the organization through the COVID-19 crisis by accelerating digital transformation initiatives, enabling remote operations, and ensuring business continuity across all departments. – Modernized hybrid-cloud architecture, reducing downtime by 40% and improving scalability for mission-critical systems. – Established IT governance frameworks compliant with SAMA and NCA regulations, strengthening cybersecurity posture and operational integrity. – Enhanced data protection and disaster recovery through Veeam Backup and Replication, ensuring full continuity and resilience. – Introduced Agile project management practices, increasing project delivery efficiency and improving collaboration across business units. Key Outcome: Focused on transforming IT into a strategic business enabler - driving agility, compliance, and digital resilience across the enterprise.
Served as a strategic bridge between technology and business operations, driving enterprise-wide process innovation and digital transformation initiatives. Focused on aligning technology, workflows, and organizational objectives to enhance agility, governance, and performance across multiple business units. Key achievements include: – Implemented standardized SOPs and BPM frameworks across divisions, reducing workflow cycle times by up to 40%. – Partnered with IT and operations teams to redesign core business processes, improving collaboration and accountability while fostering a culture of continuous improvement. – Leveraged automation and data insights to simplify decision-making, eliminate redundancies, and strengthen governance across departments. – Supported digital transformation and ERP initiatives by integrating business innovation into technology roadmaps, ensuring measurable efficiency and cost optimization. Key Outcome: Championed cross-functional collaboration and process excellence - positioning technology as a catalyst for innovation, not just support.
Led the appliances category to profitability by driving sales, margin growth, and product performance through strategic sourcing, marketing, and merchandising initiatives. Key achievements include: – Negotiated supplier contracts, progressive rebates, and co-op marketing agreements, securing additional revenue streams and improved trading terms. – Developed and executed marketing campaigns, pricing strategies, and in-store promotional activities to increase product visibility and category share. – Managed product lifecycle planning - from selection and pricing to merchandising and inventory optimization - to align with business objectives and consumer demand. – Partnered with store operations and training teams to elevate sales performance through coaching, product knowledge, and retail engagement strategies. Key Outcome: Combined strategic purchasing and category management to maximize profitability, strengthen supplier partnerships, and enhance overall customer experience. Transitioned into enterprise leadership roles after demonstrating strong performance in procurement and commercial strategy.
Led a high-performing sales operation in one of Canada’s flagship Future Shop retail locations, generating over $43 million in annual revenue across a 40,000 sq. ft. store. Accountable for achieving profitability targets, optimizing category performance, and leading a multicultural team of 80+ employees. Key achievements include: – Consistently exceeded revenue and profit objectives through data-driven performance management and customer engagement strategies. – Analyzed daily and weekly KPIs to identify underperforming categories, implement targeted sales plans, and improve overall branch performance. – Developed and executed brand-level and store-level promotions to expand market share and strengthen category positioning. – Championed employee growth through structured coaching, ongoing training programs, and daily operations meetings focused on sales and service excellence. – Oversaw branch P&L analysis and optimized departmental productivity, increasing efficiency and profitability. – Recruited, trained, and mentored new hires, building a customer-centric culture that achieved high satisfaction and retention levels. Key Outcome: Strengthened the store’s market leadership by combining operational discipline with a people-first management style, driving sustainable growth and customer loyalty.