Adeline Goh

About

As VP of Worldwide Field and Channel Marketing, my recent focus has been on spearheading strategic marketing initiatives that drive sales and channel engagement. My approach blends analytical acumen with a sales-driven mindset, fostering the development of targeted programs that bolster the sales funnel with objective of conversion to revenue. My role requires close collaboration with regional sales leadership while maintaining alignment with global marketing objectives. Thanks to a background in channel marketing, I've effectively guided field marketing teams to enhance demand generation through channels, particularly in regions emphasizing this approach. As part of a dynamic leadership role, I advocate for empowering our team to pursue creative solutions, embracing the philosophy of unifying diverse roles toward a shared objective.

Experience

• Gigamon (11 yrs 1 mo)
  • Vice President, Worldwide Field and Channel Marketing
    Jan 2024 - Present · 2 yrs 7 mos

  • Vice President, International Growth Markets
    Jan 2023 - Present · 3 yrs 7 mos

  • Senior Director of Marketing, APAC
    Jan 2019 - Present · 7 yrs 7 mos

• Director of Field Marketing APAC at Extreme Networks
  Aug 2012 - Jun 2015 · 2 yrs 11 mos

• Category Manager, HP Networking, APJ at Hewlett-Packard
  Apr 2010 - Aug 2012 · 2 yrs 5 mos

  APJ Product management and marketing for HP Networking (Current) APJ Product management and marketing for HP TippingPoint APJ Marketing Manager for TippingPoint (prior to the HP acquisition)

• Regional Marketing Manager at Research In Motion
  Mar 2009 - Mar 2010 · 1 yr 1 mo

  - Consumer marketing, B2C, SEA - Channel management and marketing - Enterprise marketing, B2B, SEA

• Marketing Manager, SEAP at Nokia Pte Ltd
  Sep 2006 - Feb 2009 · 2 yrs 6 mos