Atlanta, Georgia, United States
As CEO of the Customer Data Alliance + CDP Institute (CDA+I), I lead an independent, practitioner-led organization dedicated to improving how companies use data and AI to create business value. CDA+I serves as a neutral forum where marketers, technologists, and solution providers collaborate to raise standards, share evidence, and accelerate real-world adoption. Our focus is practical: helping organizations design, govern, and operate data-driven systems that perform reliably and responsibly. Through our research, certification, and peer-exchange programs, we enable members to make better technology decisions, reduce implementation risk, and achieve measurable returns on their martech and adtech investments. My background spans two decades in enterprise sales, alliances, and go-to-market leadership across the U.S., Latin America, and Europe. That experience informs how CDA+I engages with vendors and practitioners alike, maintaining neutrality while driving meaningful progress in how data and AI are applied across the marketing ecosystem. Fluent in English, Spanish, and Catalan, I continue to build partnerships that extend CDA+I’s global reach and reinforce its position as the trusted authority for responsible, performance-driven data and AI practices.
Leading the transformation of the CDP Institute following its integration with the Customer Data Alliance to form a unified organization advancing responsible, scalable adoption of customer data and AI technologies across marketing and customer experience. Key responsibilities include: • Setting the strategic direction and growth plan for CDA+I • Expanding practitioner education, certification, and membership programs • Guiding development of the MIRAIA Open Adoption Framework for AI and data maturity • Building partnerships with technology vendors, analysts, and academic institutions to promote open, standards-based practices • Hosting executive roundtables, conferences, and academy programs focused on data strategy, orchestration, and measurable business impact
I founded the Customer Data Alliance (CDA) to bring together the people shaping the future of data-driven marketing: from analytics and IT to privacy, strategy, and customer experience. CDA is a trusted partner for both individual practitioners and organizations working to unlock the value of customer data in an AI-powered world. We convene conversations, offer practical education, and foster partnerships that advance responsible data practices. Our programming helps professionals align around shared goals—while enabling sponsors and institutional partners to meaningfully engage with this influential community. Highlights: - Built a growing national community of enterprise leaders across marketing, analytics, privacy, and technology. - Created the CDA's conference+VIP dinner event series, now active in Atlanta and San Francisco, with sponsor support from top technology and advisory firms. - Launched the CDA Academy in partnership with Emory Executive Education, offering certificate-based courses designed to strengthen cross-functional alignment and deliver real-world business impact. - Designed partnership and sponsorship programs that support thought leadership, educational access, and peer collaboration—without compromising CDA’s independent mission. - Established a flexible membership model for individuals and enterprises, with benefits ranging from working groups and mobile channel access to early access to research and in-person events. Whether you're a practitioner building your skills or an organization looking to lead responsibly in the AI era, CDA is a platform to connect, learn, and lead.
Trustactics helps startups, scale-ups and foreign cybersecurity innovators to expand in the US quickly and efficiently. We use a platform and process called Deal Surfacing™ which enables our community of sellers and engineers to grow and enhance existing relationships. By focusing on our collective ability to supply protective solutions as threats change and evolve, we optimize outcomes and value. Ask us about how we deliver, support, sell and market world class multi-cloud and on-premises security solutions to enterprises large and small. We would love to share our capabilities.
• Spearheading Fanplayr's Segmentation as a Service for real-time customer engagement. • Humanizing digital interactions through personalized experiences. Fanplayr's patented Segmentation as a Service creates the ability to see and act on real-time customer engagement, humanizing digital customer interactions by leveraging relevant data and information at the right time and within the appropriate context. Fanplayr makes the digital experience personal.
Interactions Trustera is the world’s only real-time, audio-sensitive redaction platform protecting the entire call, and thus your employees and customers, by preventing contact center agents and their desktops from having access to payment card information (PCI). The platform employs AI to anticipate and mask sensitive information that is shared during conversations between agents and customers. Trustera ensures that you can demonstrate PCI compliance, flexibly staff agents in the new work-from-anywhere model, deliver unmatched customer experiences at the moment of conversion, and increase sales.