Adeline Goh

Assistant General Manager at Zircon-Swis Fine Foods now part of DKSH

Singapore

About

Experienced Sales and Business Development Manager with a demonstrated history of working in the food & beverages industry. Skilled in Sales, Pricing Strategy, Account Management, Marketing, and Key Account Development. Strong operations professional with a Bachelor's Degree focused in Sales & Marketing from Curtin University.

Experience

  • Assistant General Manager at Zircon-Swis Fine Foods
    Feb 2026 - Present · 6 mos

    Zircon-Swis Fine Foods Pte Ltd, a company wholly owned by DKSH.

  • Senior Key Account Manager at Corney and Barrow LTD
    Dec 2022 - Jan 2026 · 3 yrs 2 mos

    Sales - Achieving monthly sales and Gross Profit objectives for HORECA - Prepares sales forecast for new year budgeting. - Curate wine listings, monthly promotions and participation in wine fairs. - Looking out for new trends. Customers - Develops personalize network of private and on-trade clients with key focus on growing on-trade customer base. - Realize potential sales with current customer database using mutually agreeable strong retentions programs. - Continuously reaching out to new customers and new groups. Inventory - Prepare stock replenishment forecast for HORECA according to projected sales for shipment. - Focus and monitor On Trade depletion rate and ensure efficient sell thru. for Key Brands. Product/brands - Grow ‘Corney & Barrow brand’ and acknowledgement of its exclusivity wines, within On Trade segment. - Understands the core brands positioning and target desired venues for sales, wine maker dinners and masterclasses for trade and private clients. - Identify potential product range / brand extension opportunities for business development

  • Sales Director at Wine Portal Holding P.L
    Dec 2020 - Nov 2022 · 2 yrs

    Managing On and off Trade business in Singapore. Strong connections in HORECA and Specialty Wine shops.

  • General Manager at Enoteca Co., Ltd
    Oct 2015 - Nov 2020 · 5 yrs 2 mos

    • Overall profitability of Singapore Branch • Overseas operations of Wholesale & Retail shop, Private customers and affiliated eCom business • Overseas daily operations of Trade (On & Off) and Retail shop business • Overall profitability and annual budgeting with assistance of functional managers • Planning and development of mid to long term business strategy for sustainable incremental growth. • Management of key functional managers and staff members in the Company with measurable KPIs. • Prepare, develop and implement marketing plan with marketing manager to align with global brand plan from principals. • Work closely and motivate key managers towards achieving company objectives. • Maintain close relationship with key trade customers from HORECA, Supermarket and Wine & Whisky Retail outlets • Maintain sustainable and healthy relationship with overseas wines suppliers and local trade partners.

  • Sales Manager at Treasury Wine Estates
    Sep 2013 - Apr 2015 · 1 yr 8 mos

    • Reporting to Regional Manager • Responsible for four distributors with representation in total of 15 brands across TWE portfolio in Singapore • Ensure overall achievement of budget (Total revenue, margins and by brands) • Managed A & P funds with distributors • Work closely with distributors on trade marketing plans & activities and ensure proper execution wine programs • Directly managed Fine Wines Retail group. (The oaks Cellars, 1855 The Bottle Shop & Wine Connections)