Alexandra de Ledebur

Marketing Analyst

San Francisco, California, United States

About

Experience

  • Revenue Management Analyst at Royal Caribbean International
    Feb 2011 - Apr 2012 · 1 yr 3 mos

    Developed and implemented complex pricing and inventory management actions to maximize net ticket revenue yield for European cruises. Responsible for decisions that drove over $130MM in annual net ticket revenue. Determined daily pricing based on current market and economic conditions for each sailing, category, passenger type and relevant currency. Served as liaison with international representatives worldwide to create targeted promotions in multiple markets, including Asia, Europe, Australia, U.S. and Latin America. Managed projects and ad hoc analyses in support of long term strategic planning.

  • Revenue Management Analyst at Seabourn Cruise Line
    Sep 2009 - Feb 2011 · 1 yr 6 mos

    Developed pricing and new promotions to maximize net ticket revenue for a global luxury cruise line. Created market demand pricing in four currencies and participated in development of strategies to promote booking activity in the luxury market. Collaborated with sales team in qualifying and pricing of group requests and price concessions. Performed market analysis on competitor actions and booking performance of sailings and promotions in Europe, Australia, U.S. and Latin America. Communicated promotional releases to Sale and Marketing and edited marketing collateral.

  • Christie's (New York City Metropolitan Area)
    • Junior Specialist, Latin American Art
      Jan 2005 - Jun 2007 · 2 yrs 6 mos

      Marketed art to buyers, priced art works, and organized exhibition and auction of approximately 300 works per auction. Performed instrumental marketing and administrative functions and filled vacant roles on small team that advanced the department to market leader, with record auction price of $29MM. Greeted and visited clients to appraise, consign and sell art. Managed the research, editing, and production of the semi-annual auction catalogue. Met layout, photography, graphic design, and final editing deadlines by coordinating efforts of six employees. Promoted to Junior Specialist from Specialist Trainee in March 2006.

    • Administrator, Impressionist & Modern Art
      Sep 2004 - Jan 2005 · 5 mos

      Coordinated shipments and supervised the logistics of the art tour to Europe and Asia. Ensured accurate payment to sellers by verifying fees and commission charges.