Saudi Arabia
Results-driven commercial leader with a track record of successfully managing regional P&L for services and manufacturing sectors across Middle East. Proven expertise in leading high-performing teams to drive business development, sales growth, and profitability. Dynamic and adaptable with a talent for building strong relationships with the C-suite and identifying opportunities for growth.
-Spearheading cross-market growth by embedding data-led decision making into strategic planning across FMCG, Retail, and emerging brand ecosystems -Architecting integrated commercial strategies that align NielsenIQ’s portfolio with evolving client ambitions, enabling competitive advantage across Saudi Arabia and the GCC -Advising large local businesses, multinationals, and disruptor brands on pricing, innovation, and go-to-market design using enterprise intelligence platforms -Championing transformation initiatives that fuse customer insight, commercial modeling, and operational alignment—driving long-term market leadership for clients -Orchestrating collaborative engagements with C-suite stakeholders to co-develop scalable solutions tailored to the region’s economic and regulatory landscape -Elevating commercial team performance by cultivating a culture of strategic agility, market empathy, and continuous growth -Positioning NielsenIQ as a trusted advisor in the business intelligence space through thought leadership, ecosystem partnerships, and industry-wide innovation alignment
-Led NielsenIQ’s regional commercial transformation across the Middle East, aligning global analytics with local client growth ambitions across FMCG, Retail, and Emerging Brands. -Designed and executed the regional commercial strategy, catalyzing exponential revenue growth and deepening client engagement across priority markets -Launched a tier-based pricing framework across MEA, driving new client acquisition and unlocking strategic opportunities with key accounts -Collaborated with global pricing and strategy teams to embed value-based pricing models and drive sustainable margin expansion -Built and scaled the SMB & New Business strategy across AME, creating a resilient subscription-based commercial model -Cultivated a high-performance commercial team with a strong focus on coaching, accountability, and long-term growth culture -Embedded a continuous improvement mindset across commercial operations, leveraging data insights to guide pricing, retention, and renewal strategies
-Drove enterprise-level commercial and strategic initiatives across 18 markets in the food and beverage sector, with a focus on aligning business operations to long-term growth and innovation priorities. -Led cross-market strategy development for key beverage and dairy accounts, aligning packaging solutions with market dynamics, consumer preferences, and growth opportunities -Advised senior clients across Saudi Arabia, Egypt, and Pakistan on go-to-market execution, product innovation, and revenue architecture, bridging commercial and operational priorities -Collaborated with global category teams to shape packaging innovation roadmaps and co-develop regional business cases for strategic investment -Managed portfolio and market planning processes across functions, marketing, sales, and supply chain to ensure commercial initiatives were market-aligned and customer-centric -Built internal strategic capabilities by upskilling teams in commercial planning, value proposition design, and industry benchmarking
-Led client-centric growth initiatives by aligning packaging and processing portfolios to customer business strategies, innovation pipelines, and operational KPIs -Developed and deployed market entry and expansion strategies for key beverage and dairy accounts, guiding senior stakeholders on price-pack design, portfolio optimization, and revenue model adaptation -Spearheaded strategic account planning across high-potential markets—integrating insights, performance levers, and long-term commercial playbooks -Acted as regional liaison for global strategy and category teams, ensuring alignment between innovation roadmaps, capability priorities, and local market dynamics -Partnered with cross-functional teams to institutionalize a consultative sales model, enhancing value proposition clarity and commercial influence at the executive level
An extremely projectized experience where I was responsible for working in project teams for successful completion of projects within budget and schedule. Completed projects include: 1) Chiller Efficiency Analysis - Audit, Improvements and Implementation. 2) PE Vacuum Pump Failure Breakdown Reduction. 3) Updating CAD Design of the building layout of the Tetra Pak Carton Factory. 4) Inventory and Maintenance scheduling of the Vehicles of the Tetra Pak factories.