New York, New York, United States
Curious and creative problem-solver with 7 years experience in product management -- launching new products, overhauling existing products, and creating innovative experiences that delight users. Devoted to understanding pain points and inspired by user-centric roadmaps and tight feedback loops. Skilled in product & customer discovery, prioritization, stakeholder management and cross-functional collaboration. I enjoy toggling between big-picture strategy and detail-oriented execution. Self-recognized 'hobby-enthusiast'. Outside of work I keep busy with improv comedy, gardening, pottery, yoga & weight lifting, drone-flying (see cover photo), and teaching my dog useless but very entertaining tricks.
•Developed proprietary first-party data & tech solutions for the CNET Group •Developed Red Ventures’ data clean room strategy for first-party data collaboration with clients.
• Spearheaded a successful rebrand and site redesign of 30-year-old digital brand, resulting in +20% sessions, +11% return visitors, -22% bounce rate, and +240% visits sent to sponsorable content. • Implemented customer discovery practices to deepen user understanding and inform product decisions. Advocated for users and brand mission cross-functionally while ensuring alignment with overarching strategic goals and budgets. • Worked in tandem with Editorial, SEO and Sales to ensure cohesive product & brand experience across all platforms. • Directed on-site A/B testing roadmap & prioritization for 3 product associates; directly managed 1 product associate. • Owned frontend and backend product requests across user-facing site and CMS
• Led 0-1 development, launch and adoption of internal SEO tool. System crunched 30+ gb of data per report, increased report accuracy by 80% and reduced analysts time on job by approx. 30%, freeing them up for alternative initiatives. • Initiated and executed a data provider migration that reduced RV’s data costs by over $1.5 million/year. • Facilitated project hand-over for internal Outreach tool; Prioritized multi-year plan into 3-month roadmap to launch MVP
• Managed partner assets and customer experience for a Fortune 100 client in the financial services industry. • Strategically planned, implemented, and optimized a proprietary product recommendation chat platform; Project led to an +8.5% lift in revenue/visit and a +27% lift in online applications. • Tracked multivariate testing across 5 web traffic segments and automated full-funnel reports to measure core KPIs. • Synthesized testing performance updates into presentations with clear takeaways delivered to senior leadership.
• Developed questions and conducted interviews with 10 high value customers to discover how Hatch technology has driven success in their classrooms • Designed and created 8 customer success case studies to be featured on the company website and used for lead generation • Conducted competitor analysis and used SEO best practices to increase website’s page rank and visibility • Designed and developed product instructions pamphlets within brand guidelines • Leveraged account based marketing (ABM) to assist with sending 100 personalized promotional gifts to high potential prospects • Developed key marketing pieces to support sales travel success • Participated in variety of in-house creative services including, but not limited to, video content and graphic design