Greater Sydney Area
Building teams brings me joy. Today, I am privileged to lead a team of diverse professionals who help our customers achieve their GTM goals with our AI-driven cloud platform. We work together to conceive, design, and present solutions that make a difference in how they engage their customers and stakeholders. And they're successful as a result. But.. It's often harder than it looks to roll out new technology, especially in newer frontiers like AI. I've had plenty of losses over the years, and have learnt from it. These days, I love working with organisations to remove the roadblocks and drive sustainable change through a relentless focus on time to value .
SugarAI makes the hard things easier. Recognised by both customers and analysts are alike, it is an AI-driven cloud platform that delivers high-definition customer experience. My role is to drive growth across the Asia-Pacific region for SugarAI by helping organisations discover the best kept secret in CX.
My role involves growing the Solutions Consulting function in the Asia Pacific region.
My role is to help build customers for life - not hard when surrounded by an amazing team. We work together to ensure a consistent stellar experience for our customers. Day to day, I'm supporting them in conceiving solutions for a range of different challenges, and then finding the best way to present it.
Provided advisory services to both current and prospective customers. The goal was to help organisations derive more value from their digital relationship with Squiz, and support them with lessons from their peers. I supported our sales group through deal coaching, presentations, value engineering, business case development, tender responses, solution design and product demonstrations.
Led the Customer Insights (CRM, Marketing Automation, Data and Analytics) practice for Squiz globally. Based out of the UK, my focus was in building our practice in both EMEA and North America. On a day-to-day basis, the role involved finding new customers where we had none, and helping them be successful with our technology. Key was building a go-to-market strategy oriented around verticalised solutions in higher education and government. The bigger picture was in working closely with local teams, and creating consistent sales and delivery methodologies off the back of the success in Australia.
Led the newly formed Customer Insights business line in Australia. This team was focused on presales and solution design. We worked with regional sales teams to respond to tenders, built POCs and presented them in executive environments as domain experts. When successful, we would support a broader distributed delivery function to ensure a smooth client experience.
Assumed leadership of a team of technical and functional consultants. We drove presales engagements, and guided customers through delivery as well. We focused on organisations in few specific industries - government, higher education, manufacturing and professional services. InsightfulCRM was a specialist CRM/MA consultancy prior to acquisition by Squiz, working primarily with SugarAI (then known as SugarCRM), Hubspot and Marketo.
Built a team of consultants and mentored them as they began their own journey into consulting. We helped customers realise business goals through the strategic implementation of CRM and process improvement. I led engagements for a number of customers across a broad range of industries, such as higher education, retail, automotive and healthcare. My role began in the sales process - including responding to tender requests, producing POCs and presenting demonstrations. I continued to work with the customer through delivery, where typical activities included discovery workshops, solution architecture, producing functional/technical specifications and project managing the delivery team. Most solutions were delivered using Salesforce Pardot, SugarAI (then known as SugarCRM) and a variety of portal frameworks.
Managed a blended team of back end, front end and creative / UX designers / developers to deliver web-solutions for customers. These solutions typically involved customising and integrating CRM, CMS, eCommerce and ERP applications. My role was end-to-end: from initial presales and scoping, through to solution architecture and project managing the delivery and then supporting the customer afterwards for their future needs. Loaded Technologies was a digital agency/CX consultancy, prior to acquisition by SugarAI (then known as SugarCRM).
Managed a team of developers to work on various strategic initiatives, including: email marketing, CRM, portal, billing and provisioning. TPP Internet was a provider of domain names, hosting and other associated services, prior to acquisition by NetRegistry / Webcentral.