Berkeley, California, United States
www.adamsilverman.com - www.gtmmm.ai I am a passionate, creative and results-oriented marketing and commerce executive with 25 years of experience in consumer and software marketing. I drive results by enabling individuals and teams, leveraging data and insights to make decisions, and streamlining processes and systems that drive scale and increase profitability. I'm an empathetic leader who values collaboration and teamwork. During my career, I have proven success in: ►Growth Marketing: Proven leadership in creating scalable acquisition, retention, and ABM programs that help lower CAC/CPA, drive house file growth, and improve conversions for both B2B and B2C organizations. ► Measurement and Optimization: Strong focus on turning data into insights, and turning those insights into actionable marketing, product, and sales initiatives. Proficient in testing methodologies across digital and physical channels. ► Innovative Product Strategy and Marketing: Creative product design leader with experience building successful B2B and B2C software applications and bringing them to market. ► Brand Development: Create strong brand positions and creative messaging based on market research that motivates customers. ► Thought Leadership: Sought after public speaker and industry analyst covering retail, digital transformation, commerce technologies, and the evolution of the retail store. ► Business Strategy & Growth: Strong overall business leader with P&L responsibility from $50mm to $1bn. Leader of high performing teams.
Gong - www.gong.io • Driving product marketing via creation of customer case studies and testimonials. • Handling all aspects of discovery, story creation, analytical evaluation, and content creation. • Building ABM strategy and sequence content for strategic accounts. Procurify - VP of Demand Generation • Responsible for establishing strategies and tactics that drive profitable acquisition across digital channels. • Managed a team of four driving demand generation programs including web optimization, SEO, paid search, paid social, referral sites, and ABM. • Implemented digital marketing analytics and attribution analysis by marketing channel. • Created and deployed SEO strategy that led to a 44% improvement in search engine rank. • Grew paid search sales qualified leads (SQL) by 46% during Covid-19 while keeping cost per SQL flat. • Increased paid referral marketing qualified leads (MQL) by 76% through landing page optimization and improved bid strategy. VELO3D - www.velo3d.com • Providing marketing leadership on campaign creation, campaign execution, and overall marketing operations improvements for this Additive Manufacturing (AM) / 3d printing company. • Integrating CRM and marketing automation systems, including reconciliation of current marketing/sales processes and instituting streamlined improvements to drive scale. • Building segmentation strategies, implementing targeted campaigns and creating nurture programs based on improved data set. FunnelCake - www.getfunnelcake.com • Established Growth Strategy & Processes - Benchmarked existing pipeline and funnel performance, and created tools to track and analyze performance. • Drove demand generation - Created case studies, optimized conversational marketing platform (Drift), and implemented marketing automation. Number of demos booked increased 100%. • Performed product and customer analysis to identify gaps in product / market fit. Made product & messaging recommendations to match market need.
[Seed > Series A] - Lead all aspects of Demand, Growth, and Revenue Marketing for Pipe17, an innovative Order Operations platform disrupting the order management category. • Responsible for all aspect of growth marketing and demand generation including events, paid advertising, ABM, RevOps, category creation, and strategy • Increased pipeline 2x within 8 months. Drove marketing contribution from zero to 60% of revenue within 12 months. • Developed and implemented a data driven go-to-market (GTM) motion that incorporated new signaling platforms, account prioritization, and rapid enrichment and insights through tools like Clay, Common Room, and HubSpot. • Spearheaded “founder led growth” initiatives in organic social, leading to a 4x improvement in impressions, reach, and follower growth across the company channels as well as executive profiles. • Advanced AI activation that drove market insights, personalized content, creative, and analytics at scale