Singapore
Want to get more leads for your small business without breaking the bank? With more than a decade of experience in digital marketing, I specialize in providing both strategy and hands-on solutions for growing your business. My services include: Google Ads, Meta Ads, SEO, copywriting, website & landing page building, email marketing, and digital marketing strategy. Whether you're looking to attract new customers, engage your audience, or enhance your brand's online presence, I'll use my years of experience and know-how to deliver best-in-class digital marketing activations. Let's work together to skyrocket the growth of your small business. Get in touch for a free 30-minute consultation to discuss the unique needs of your business.
As part of an extremely agile and lean team, some of my work as Regional Performance Marketing Manager included: - Orchestrated and optimized comprehensive paid media campaigns, strategically allocating resources predominantly towards Meta and Google platforms - Spearheaded experimental campaigns on emerging channels such as TikTok, LinkedIn, and other platforms, continually seeking avenues for diversification and improved ROI - Led the end-to-end development of a website revamp, starting from conceptualization to implementation. This initiative resulted in growing our organic website lead generation from <1% to over 10%, significantly impacting overall conversion rates - Established, maintained, and iterated on the Marketing Profit and Loss (P&L) sheet, providing a comprehensive overview of marketing expenses and ROI. This financial insight facilitated informed decision-making and resource optimization - Orchestrated the technical operations of the marketing team, ensuring accurate lead attribution and routing through the implementation of UTMs, CRM automation, and other advanced tools - Streamlined and maintained the international team's marketing tech stack, including Google Analytics, Google Search Console, various Zoho tools, SendGrid, Wix, Zapier, and more, ensuring seamless integration and implementing automated processes
Some of my responsibilities as Senior Marketing Manager at vidIQ: -Managed and optimized paid media campaigns on Facebook and Google Ads, consistently achieving target KPIs - Spearheaded initiatives to explore and test emerging channels, such as Reddit, identifying new opportunities for customer acquisition and engagement - Implemented and configured a new email marketing platform, Iterable, streamlining communication processes and enhancing customer engagement - Conducted continuous A/B testing on email campaigns to refine targeting, content, and delivery strategies, resulting in a significant increase in open and click-through rates - Designed and implemented user lifecycle journeys to enhance customer experience and drive customer retention - Utilized data-driven insights to optimize user touchpoints and personalize communication, resulting in increased customer loyalty and lifetime value - Managed and cultivated relationships with affiliate partners, expanding the affiliate marketing program to drive incremental revenue - Tracked and analyzed affiliate performance metrics, optimizing campaigns for maximum ROI and ensuring alignment with overall marketing objectives
Trafficked and optimized hundreds of Paid Social campaigns with thousands of ads across FB/IG, Twitter, Snap, Pinterest, TikTok. Innovated, iterated and automated time-consuming processes to improve efficiency and SLA time. Provided cadenced and ad-hoc reports for Paid Social campaigns, including deck-building. Designed and ran split-cell and lift tests and compiled post-campaign results and analyses. Managed the Paid Social tech stack, notably Smartly (ad-tech) and Airtable (project management), including designing optimized processes, onboarding new users, and meeting regularly with platform partners and vendors. Managed billing processes for the entire Performance Marketing team, from opening Purchase Orders to approving invoices.
Scheduled and posted social media content, brainstormed new engagement ideas, and managed community engagement platform (Lithium/Khoros).
Trained outsourcing teams, provided QA for customer service agents, and met regularly with product owners to provide collated customer feedback.