London, England, United Kingdom
AI-native marketing leader, rebuilding how the marketing function works: people on the judgement, taste and relationships, agents on the volume, all on a shared company brain and tied to commercial outcomes. Built on the craft itself: brand strategy, PR & sponsorships, product marketing, performance and growth marketing, demand generation, marketing technology and revenue operations. I create leading, distinctive challenger brands, scale customer and revenue growth efficiently, and build high-performing, happy teams with a culture where people trust each other enough to challenge. Several successful exits and events along the way.
FinTech, SaaS, providing technology and working capital solutions for banks and mid-cap corporates.
Extended career break following the acquisition of Azimo by Papaya Global for $200m in 2022.
FinTech, providing faster, cheaper global payments for businesses and individuals. Helped scale from 75 to 200 employees, £10m to £30m revenue. Acquired by Papaya Global for $200m in July 2022.
Quadruple Unicorn, valued at $3.7bn. Enterprise software for global payroll, payments, and HR. Following Papaya Global's $200m acquisition of Azimo; initiation of product marketing function, focusing on relaunch of Papaya's new payment product: - Brand strategy, target audience segmentation, ICP and persona - Value proposition, positioning and messaging - Marketing and sales campaign development