Mississauga, Ontario, Canada
I lead digital and growth operations at Pathway Surgery, a private orthopedic clinic offering concierge-guided knee, hip, and shoulder surgery in Ontario. My work sits at the intersection of marketing, engineering, and clinic operations. The job is to make it easy for the right patient to find Pathway, understand the procedure that fits them, and book a consult without friction. What that looks like in practice: - Rebuilt pathwaysurgery.com from scratch in HTML, JavaScript, and CSS. Launched January 1, 2026. - Rebuilt Google Ads from the ground up. Now managing $200K+ in ad spend annually, with paid search driving the majority of key events on the site. - Built revenue tracking and automated reporting so we know exactly which channels and campaigns produce booked consults. - Automated the patient communication stack - intake forms, follow-up emails, travel guides for out-of-town patients, and call systems - replacing a manual workflow that was costing the patient care team 20+ hours a week. - Cleaned up site SEO from the ground up alongside the rebuild. If you are a patient looking into orthopedic surgery, a referring physician, or a partner interested in working with Pathway Surgery, the contact form on pathwaysurgery.com is the fastest way in. For everything else, my DMs are open.
Operating the digital and marketing engine for Pathway Surgery - a private orthopedic clinic offering concierge-guided knee, hip, and shoulder surgery. What I've built since taking over digital operations: - Rebuilt the website end-to-end in HTML, JavaScript, and CSS. Launched January 1, 2026. - Rebuilt Google Ads from the ground up. Now managing $200K+ in ad spend annually, with paid search driving ~78% of key events on the site. - Built revenue tracking and automated reporting so marketing spend is tied to consults booked, not vanity metrics. - Automated the patient communication stack - intake forms, follow-up emails, travel guides for out-of-town patients, and call systems. Replaced a manual call-and-follow-up workflow that was costing the patient care team 20+ hours a week. - Cleaned up site SEO from the ground up alongside the rebuild. - Run Meta Ads, SEO, and content marketing day-to-day, focused on high-intent patient searches for orthopedic surgery. Stack: HTML, JavaScript, CSS, Salesforce, Zapier, Google Ads, Google Analytics, Meta Ads.
• Oversaw the implementation of digital strategies for clients in sports, healthcare, dentistry, and education. • Led creative direction and performance marketing tailored to each industry’s unique goals. • Developed data-driven solutions to modernize processes and enhance branding efforts. • Managed client relationships and ensured full service support and quality.
- Managed and organized the Men's Soccer League, overseeing logistics, team coordination, and ensuring a seamless playing experience. - Orchestrated the successful execution of the MCON 2022 Soccer Tournament, from planning to event day operations. - As Head Coach, spearheaded soccer-specializing youth development programs, personally mentoring and leading aspiring players while strengthening the program's reputation leading to repeat customers.
- Designed compelling graphics, flyers, and executed marketing campaigns for a diverse array of sports and events including MCON 2022.
Organized and lead a youth winter soccer camp.
Led ISNA Elementary's boys soccer program for two academic years, focusing on youth development, discipline, and team building. Coached students in foundational skills, teamwork, and competitive play while fostering a positive and inclusive team environment. Highlights: • Coached the team to a championship victory in the 2023 season • Organized and led weekly training sessions and match-day preparation • Taught tactical understanding and personal discipline to student-athletes • Collaborated with teachers and staff to balance athletics and academics • Mentored students both on and off the pitch, helping build confidence and sportsmanship
- Led the entire soccer program at ISNA Elementary School, overseeing and mentoring other coaches in all aspects of player development and team performance. - Personally coached the Senior Boys A team to victory, securing the championship title. - Successfully maintained recurring coaching contracts with the school, reflecting the quality of training and positive impact on players. - Introduced students to organized soccer, developing tactical skills and fostering team organization.
- Led engaging summer camp training sessions for young players, introducing them to organized sports and fundamental body literacy. - Managed and supervised large groups of children, fostering a positive and enjoyable learning environment while accommodating the presence of spectating parents.