Washington, District of Columbia, United States
Marketing Automation Expert with a demonstrated history of successful data analysis, email marketing, content creation projects, and Marketo and Salesforce expertise. Incredibly passionate about digital marketing and content and hope to take a deeper dive into these areas in the coming years. I thrive best in a fast-paced environment where collaboration is key and where I can use my skills in data analysis, content creation, and email marketing to the fullest.
During my time at Acronis, I have enhanced the hygiene and integrity of our Marketo database, resulting in a year-over-year increase in open rates. I provided guidance to the Demand Generation teams on segmentation, campaign setup, and testing, ensuring more effective targeting. Additionally, I managed and executed email, event, and webinar campaigns for stakeholders, contributing to a rise in leads year-over-year. I also implemented integrated marketing campaigns across multiple channels, platforms, and regions to drive overall marketing success.
At CloudBees, I implemented a 6Sense-based lead scoring model that led to an increase in qualified leads going to Sales. Additionally, I coordinated and created nurtures across various product lines, resulting in a year-over-year growth in leads. By incorporating A/B testing and optimizing email layouts, I improved open and click rates within our nurtures. I also assisted in the development and execution of marketing campaigns, which contributed to a significant rise in leads year-over-year.
At Supernus, I led Google Analytics reporting for multiple product websites, delivering quarterly findings and recommendations to improve performance. By bringing email nurtures in-house, I successfully reduced marketing spend by $20,000. Additionally, I managed and expanded our Marketo instance to ensure the execution of effective marketing campaigns. I also established standardized reporting across agencies, which helped diagnose and resolve reporting issues efficiently.
At Skyword I was responsible for data analysis, marketing automation, email marketing, and running Skyword's outbound marketing programs. I worked extensively in Salesforce and Marketo, owned our Google Analytics data and reporting, and drove change within our marketing and sales teams through thorough reporting and data-driven recommendations.
Worked with TrackMaven's Demand Generation team, particularly on inbound and direct mail programs. Throughout my tenure there, my responsibilities grew to include reporting, copywriting, and Sales Operations assistance (vetting leads, accounts, etc.)