Madison, Wisconsin, United States
Aurive Wellness is a woman-owned functional wellness brand focused on nootropics, adaptogens, and next-generation delivery systems designed for daily energy, focus, and recovery. As CEO, lead product development and go-to-market strategy from concept through commercialization, working closely with the founder to build a differentiated, scalable brand. Spearheaded formulation and positioning of a portfolio that includes functional coffee, teas, and novel formats, with a strong emphasis on exceptional flavor profiles that set the brand apart in a traditionally underwhelming category. Driving pre-launch strategy across brand, supply chain, and channel development ahead of an expected May 2026 launch, with a focus on DTC and retail expansion. Positioning Aurive at the intersection of wellness, performance, and taste, creating daily rituals consumers genuinely enjoy and can sustain.
Founder & CEO of Indacloud, a leading hemp-derived THC brand built to disrupt alcohol and redefine modern social consumption. Organically bootstrapped the business from inception to 8-figure annual revenue, scaling a multi-SKU portfolio across THC beverages, gummies, and functional products. Lead vision, product innovation, and go-to-market strategy across DTC, retail, and emerging 3-tier distribution. Built a national supply chain and key partnerships with co-packers and distributors to support rapid growth. Operate at the intersection of cannabis, beverage, and functional wellness, creating scalable, compliant products designed for mass-market adoption.
Founder of SERVD Distribution, a vertically integrated holding company and growth platform focused on building and scaling next-generation beverage and functional CPG brands. Organically bootstrapped to 7-figure annual revenue, with a DSD footprint across 1,000+ retail doors, developing a portfolio of high-growth brands supported by in-house capabilities across product development, manufacturing, and multi-channel distribution. Lead acquisition, incubation, and commercialization of brands across hemp-derived THC, alternative beverages, wellness, and inhalable formats, leveraging a scalable infrastructure that spans DTC, retail, and traditional beverage distribution networks. Focused on assembling a portfolio of category-defining brands while driving operational efficiency, strategic partnerships, and long-term enterprise value.