Vienna, Vienna, Austria
-Strategize and execute comprehensive paid acquisition campaigns across diverse channels, including Google Ads and LinkedIn within a SaaS environment -Manage and optimize significant advertising budgets, ensuring efficient spend and maximizing ROI -Leverage advanced analytical skills to assess campaign performance, drive data-driven improvements, and report on key SaaS KPIs and metrics. -Oversee and nurture relationships with external agency partners, defining clear goals and optimizing account performance -Work cross-functionally with high-growth B2B and B2C products -Lead extensive A/B testing initiatives and continuous campaign optimizations to significantly improve conversion rates, subscriptions, and lead generation -Implement AI automations to enhance the campaigns' performance using Chat GPT & Gemini -Collaborate cross-functionally with key stakeholders across marketing, sales, and revenue operations to ensure strategic alignment and unified goal achievement -Proficiently utilize tools such as Looker and HubSpot for robust performance tracking and strategic paid media optimization. -Apply an innovative and adaptable mindset to thrive in fast-paced, dynamic environments, consistently bringing creative solutions to paid media challenges -Cultivate a collaborative and positive team environment through a strong work ethic and team-player approach
Performance & Revenue Marketing -Managing and mentoring the performance marketing team -Setting the digital campaign strategy in accordance with business needs, KPIs and budget allowance -Managing the paid ad budget and designing, creating and launching lead generation campaigns on LinkedIn,Bing,GoogleAds -Driving business growth and revenue outcomes by filling the sales funnel with plenty of high-quality leads Generating 108% growth (annual recurring revenue) through lead-generation campaigns -Collaborating with, SDR, and BDR teams on ways to optimize full-funnel conversion -Developing creative and high-performing landing pages (through Hubspot). Creating images for ads (with Adobe Photoshop and InDesign), and collaborating with external creative agencies on visual projects. Brand awareness & Lead Nurture Management -Launching paid awareness ads on Google Display, LinkedIn and third-party websites, -Nurturing non-marketing qualified leads and exposing them to several touchpoints, ultimately increasing their lead score -Setting up lead nurture email workflows, writing the content, designing the visuals and ultimately increasing the overall email open rate from 15% to 41% -Launching ad-hoc lead reactivation email campaigns with a 45% open rate. Setting up the company’s newsletter strategy and monitoring the results -Monitoring the lead journey in Salesforce and Hubspot, reporting and optimizing campaigns based on BDR, SDR and sales teams’ input Tools: GoogleAds, Google Analytics, LinkedIn Business Manager, Bing Ads, Hubspot, Salesforce, Adobe Photoshop, Adobe Generative AI, Hubspot Content AI, Copilot
Performance Marketing & Growth Management -Planning, Executing, Monitoring and Optimizing Paid Ad Campaigns, Growing Online Sales by 20% -A/B Testing -Landing Page Optimization -Managing and Optimising Google Ads, Facebook Ads, Instagram Ads, YouTube Ads -Creating Assets in BannerSnack and Adform -Ad Performance Analysis and Reporting Content Coordination: -Social Media Content Strategy, -Growing Clients Followers by 1 million in 1 year -Campaign Concepts, Planning and Execution, Brand analysis: -Brand and Product Activation, -Online Brand and Reputation Management, Creative Conception: -Turning Creative Ideas into Successful Campaigns Copywriting: -Copywriting and Storytelling, -Web Content Writing: Websites, Landing Pages, Ads, Notifications (InVision) -Internal and External Communication Development and Implementation
-Online reputation management -Creative advertisement design and execution -Project management -Recruiting in CEE countries -Retention management -Account management
-Marketing Assistance for Thirty Countries (CEE and CAC regions) -Communication with Local Marketing Units, Exposure to High Levels of Management -POSM and Creative Material Design, Product and Sales Presentation Creation -ABC, NES and Market Share Analysis, FMCG Project Management -KPI monitoring, Handling Proforma invoices, Using Nielsen Database -Digital marketing: Consumer Journey Monitoring, Webpage Support