Achim Rietze

Innovation Lead, Delta EMEA, Google Cloud

Germany

About

There has never been a more exciting time in technology. Achim is part of Delta, Google Cloud Consulting's new Innovation Practice in EMEA, a multidisciplinary elite team solving real-world problems across industries using Google AI. In his previous role at Google's ZOO EMEA he was innovating in marketing - with some of the world’s most iconic brands. Academy Speaker at Cannes Lions 2023 and for years Session Lead at Google's Creative Harbour, bringing together top clients to get hands-on with the latest Gen AI, AR and XR prototypes. Achim is engaged in a global community of trusted AI Principles Advisors to scale product stress testing across Google. Certified ML Engineer & Gen AI + Cloud Leader.

Experience

  • Google (11 yrs 4 mos)
    • Innovation Lead, Delta EMEA, Google Cloud
      Feb 2025 - Present · 1 yr 6 mos

      Delta is Google Cloud Consulting's new Innovation Practice in EMEA - a multidisciplinary elite team solving real-world problems across industries using Google AI. We make agentic transformation real and drive impact for the world's leading organizations.

    • AI Principles Advisor
      Jun 2023 - Present · 3 yrs 2 mos

      A global community of trusted and trained practitioners at Google to scale product stress testing across the company. Helping to build responsible technology. Responsible AI Workshop Facilitator.

    • Creative Strategy Lead, Google CW CE
      Mar 2021 - Feb 2025 · 4 yrs

      A specialist team made up of experienced strategists, creatives, producers and engineers, collaborating with brands to multiply their marketing with Google AI. From how to gather insights, brainstorm ideas, and generate content, to how to connect with people, drive growth and measure performance.

  • Academy Speaker at Cannes Lions International Festival of Creativity
    Jul 2023 - Jul 2023 · 1 mo

    The five-day festival and Cannes Lions Awards are a global benchmark, transforming la Croisette into the epicenter of imagination driven by the world's leading creatives and innovators. Keynote: 'Get into a Maker Mindset with Google' From supercharging Sprints with Gemini, over designing world-anchored 3D content with Geospatial Creator, to prototyping perception pipelines with low-code AI models.

  • Member of SteerCo EFFIE Europe at American Marketing Association
    Apr 2019 - Jun 2023 · 4 yrs 3 mos

    The EFFIE award, introduced in 1968 by the New York AMA and now celebrated in 40 countries, is the symbol of proven marketing effectiveness. Track Record: 25 Effectiveness Award Wins. • SteerCo EFFIE Europe 2019 - 2025 • Moderator Grand Jury EFFIE Europe 2024 • Multi-Market Jury EFFIE Europe 2017 - 2019 • Jurypresident EFFIE Romania 2019 • Grand Jury EFFIE Europe 2022

  • Member of VR AR Association at VR AR Association
    Aug 2015 - Aug 2017 · 2 yrs 1 mo

    The global industry association for Virtual Reality & Augmented Reality, connecting leading solution providers with brands. Fostering research and education, help develop industry standards.

  • Visiting Lecturer at Hyper Island
    2017 - 2017 · Less than a year

    The 'Digital Harvard' was listed by CNN as one of the 'most interesting schools around the world'. Specialized in trainings for emerging tech. Founded in Sweden with a global presence today. Keynote: 'The Future of AI & Creativity: Lessons learned by launching Project Muze. Illustrating the way the industry can design human and machine collaborations. +250 participants.