Toronto, Ontario, Canada
Bilingual (Spanish - English) Marketing, Communications, and Motorsport Journalism Professional with more than 10 years of Management experience in brand development, consumer behavior research, a vast experience in planning and developing successful sports events with a substantial audience in different countries, and demonstrated skills in hiring, coaching, and mentoring, I am a flexible, active and detail oriented person willing to adapt to new cultures, take on new challenges and be part of an organization thriving for success.
Oversee the national events portfolio, motorsports program, partnerships, sponsorship programs (private and public) event vehicle fleet and event infrastructure systems. Project Management: cross department integration/collaboration, branding solutions, production agencies, ticketing, merchandising, event rundown, side acts, safety & security.
- Developed and implemented groundbreaking marketing programs which included sports, athletes, digital, and direct-to-consumer projects. - Implemented national in-store consumer occasions/events activations. - Developed online platforms & games for different type of audiences to increase base across the country. - Developed cross program execution and functionality to increase impact. - Communications planning for top projects. - Responsible for the sports Social Media branding (Facebook, Twitter and Instagram) generating organic growth. - Produced large-scale events with attendance ranging from 5k to 100K. - Monitored KIP's to achieve targets and increase brand awareness. - Sponsored most important events across the country and obtained 250K USD in sponsoring revenue. - Responsible for managing, creating and executing marketing plans for top international athletes. - Hired, coached and mentored a successful team that reports on a weekly basis. - Planned and managed a $2MM investment budget with quarterly revisions.
- Chief Editor for all motorsports news from the main series and championships such as Formula 1, IndyCar Series, MotoGP (Moto2 and 125cc), WRC, F3, F2, GP2, GP3, NASCAR and national drivers. - Integrate all news at main media outlets in TV, Radio, Newspapers and Web. - Also coverage for venezuelan motorsports athletes around different categories.
- Sports Comentator for live motorsports events such as GP2 Main and Asia Series. Year when venezuelan Pastor Maldonado won the championship.
- Sports Comentator for the Formula 1 World Championship. - Live Broadcasting in the TV Station and sometimes at grand prix circuits. - Top international drivers interviews (David Coulthard, Thiago Monteiro, Sebastian Vettel, Robert Kubica, Christian Klein, among others).
Formula 1 Columnist during the year calendar, race after race writting about each race.