Faisalabad, Punjab, Pakistan
I'm a dual-skilled E-Commerce and Digital Marketing professional with 5+ years of experience helping brands sell more both on marketplaces like Amazon and eBay, and through social media and paid advertising. On the e-commerce side, I manage full Amazon FBA and eBay operations including product research, listing optimization, PPC campaigns, inventory management, and account health. I've delivered 27% YoY revenue growth, reduced stockouts by 35%, and managed $100K+ in annual revenue for UK-based brands. On the digital marketing side, I plan and execute social media strategies, run paid ad campaigns on Meta and Google, manage brand content, and oversee website updates to improve conversion and user experience. What I do: E-Commerce - Amazon FBA: Product launch, listing SEO, PPC, A/B testing, brand registry - eBay & Etsy: Full account management, pricing strategy, growth optimization - Tools: Helium 10, Keepa, Amazon Seller Central, Brand Analytics Digital Marketing - Social Media: Strategy, content calendars, posting & community management - Paid Ads: Meta Ads (Facebook & Instagram), Google Ads, ROAS optimization - Content: Brand voice, creative direction, copy guidance for teams - Web: Landing page management, Shopify/WordPress updates, CRO basics I understand both the marketplace and the social side of selling which means I can connect your brand's online presence directly to revenue. Open to brand, agency, and freelance opportunities. Let's talk: +92 307 127 7061 | [email protected]
- Led Amazon Private Label strategy across 3+ product categories, achieving 27% YoY revenue growth through listing optimization, PPC, and dynamic pricing. - Managed Meta (Facebook & Instagram) ad campaigns for the brand, handling audience targeting, creative testing, and budget optimization. - Developed and executed social media content strategy, increasing engagement by 30% through consistent posting, audience research, and platform-native content. - Reduced stockouts by 35% using predictive inventory systems built on Amazon Brand Analytics and Keepa data. - Managed website product pages and landing pages, optimizing copy and visuals to improve conversion rates. - Cut fulfillment delays by 22% through coordination with suppliers, logistics teams, and Amazon Seller Central. - Provided content guidance and creative direction for product photography, social posts, and brand communications.
- Managed Amazon Wholesale and Private Label operations including sourcing, listing creation, and sales logistics across multiple platforms. - Led social media campaigns for client brands, managing content calendars, community engagement, and platform strategy. - Increased client social media engagement by 30% through targeted, audience-focused content and data-driven campaign adjustments. - Launched a new product line using a combined marketplace and social-first marketing approach, boosting sales by 20%. - Analyzed market and sales data to continuously improve both e-commerce listings and digital marketing performance.
Managed various aspects of the e-commerce business, focusing on inventory management and sales logistics across multiple platforms. Implemented sales strategies that increased online revenue by 30% during 1.5 years of tenure. Collaborated with cross-functional teams to optimize product listings leading to a 20% increase in traffic and conversion rate.
eBay Sales Management Sales Growth & Optimization: Managed and optimized eBay sales operations, including product listings, pricing strategies, and inventory management, resulting in a consistent 15% year-over-year increase in sales revenue. Customer Relationship Management: Enhanced customer satisfaction by promptly addressing inquiries and resolving issues, leading to a 25% improvement in positive feedback ratings and repeat business. Listing Expertise: Developed and implemented effective listing strategies, including keyword optimization and high-quality product photography, which increased product visibility and boosted sales by 20%. Data-Driven Decision Making: Utilized eBay analytics and sales data to identify trends, adjust pricing, and manage stock levels, ensuring optimal inventory turnover and maximizing profitability.