Strasbourg, Grand Est, France
Revenue Operations and Strategic Marketing professional with over 8 years of B2B experience across GTM strategy, CRM optimization, market analysis, revenue analytics, and cross-functional operations. In my current role at Jus Mundi, I partner with GTM teams to improve workflows, manage Salesforce and HubSpot, build performance dashboards, and translate pipeline, revenue, and customer data into actionable business insights. My previous experience at BEAUTYSTREAMS strengthened my background in market research, customer insight, and strategic marketing, including market evaluation, B2B prospect advisory, international trade shows, and custom research on consumer trends, products, and brands. I am passionate about transforming market, customer, and performance data into clear strategic recommendations that support product strategy, roadmap prioritization, competitive positioning, and data-driven decision-making.
Cross-functional management with GTM teams to align strategies, optimise workflows, and enhance the customer journey. Manage and optimize the CRM (Salesforce/HubSpot) with automated workflows using Zapier to enhance data hygiene and pipeline efficiency. Drive process improvements, including scalable lead routing, territory planning, and automation to boost productivity. Develop revenue analytics dashboards, delivering insights on pipeline health, revenue trends, and performance metrics. Ensure data governance and compliance by implementing CRM validation rules and documenting SOPs. Lead Order-to-Cash operations, ensuring timely revenue recognition and process efficiency across Sales, Finance, and Customer Success.
Design and implement processes to increase sales productivity and efficiency. Train, onboard & mentor new team members on the CRM and processes for new team members. Partner with Marketing team to refine lead qualification process by synchronizing the CRM with other tools (marketing, VoIP, order form generation, etc) and by implementing an automatic B2B lead scoring. Monitor the pipeline and track KPIs to build accurate forecast and reports on sales performance, efficiency, and productivity. Participate in sales strategy and define the sales organization to maximize results. Ensure collaboration and communication with Product, Finance, Marketing and Care teams.
Sales Process Optimization: Optimizing the Sales process to increase the productivity and improve the CRM usage and compliances. Manage Analytics/ Reporting: Building analytics and dashboards to review the global Sales performance metrics on a weekly/monthly/quarterly/yearly basis. Data Analysis : Providing actionable insights by analyzing the data to improve the business performance across teams. Ensure Data Quality: Maintaining high quality of data by identifying new opportunities for improvements and implementing regular data governance and processes. Liaison between Sales and Finance teams to establish a strong partnership and improve overall operations.
Evaluated the Indian market and implemented different strategies. Advised key prospects in developing marketing strategies using the company's platform. Conducted sales during International B2B beauty trade shows (Cosmoprof). Designed custom market research related to consumer lifestyles, products, brands.
Maintained visual merchandising standards and managed point-of-sale processes. Collaborated with the sales team to monitor active purchase orders. Coordinated internal marketing and organizations culture. Maintained records of inventory of vehicles.