Sacramento, California, United States
As a business marketing student at Sacramento State, I bring five years of real-world experience in management, sales, and marketing. From helping run my family’s agriculture business for 10+ years, to now leading successful social media campaigns that gained millions of views, I thrive at the intersection of strategy and creativity. I’ve had the opportunity to lead social media campaigns for brands such as Hollister, Miniso, Cetaphil, YesStyle, Olive Young, Viktor&Rolf, HerCampus, and multiple Korean skincare and beauty brands. As well as Sacramento’s Cal Expo “Imaginarium.” Currently, I’m bringing my skills to the music scene by supporting the Breakaway Festival in Sacramento. My work includes creating UGC, analyzing content performances across channels, and giving me hands-on experience in what drives marketing engagement. I’m proud to announce that I am currently leading a chapter of the REACH Nationals Organization to Sacramento State, a social media and marketing club as co-president. Through this club, I aim to create a supportive community for students. An outlet for creativity, learning, and connection. In my leadership role, I provide professional and educational workshops to help students develop practical skills in marketing and personal branding, including how to brand themselves, connect and network with people and brands, optimize marketing strategies, and improve financial literacy for creators and student leaders. We also host workshops such as “LinkedIn Glow Up,” and "Brand Yourself," sessions. As well as social and community events, all designed to foster a family-like environment where students can grow, collaborate, and gain real-world insights into the marketing world. By connecting with guest speakers and industry leaders, we aim to bring valuable experiences and professional opportunities directly to Sacramento State and the local community. Through these experiences, I’ve realized how much I love helping brands and people tell their story in a way that truly connects. From growing my family’s business to running social media campaigns and leading student organizations, I’ve learned the power of creativity, strategy, and genuine connection. I’m excited to take these experiences into my future career, where I can continue helping brands make an impact, engage audiences in meaningful ways, and create experiences that leave a lasting impression.
Social media marketing. I’ve worked with many different Korean makeup brands and skincare companies (within Olive Young retail) to help promote/advertise their products in social media campaigns.
Social media marketing. I’ve worked with many Korean makeup brands and skincare companies (within StyleKorean) to help promote/advertise their products in social media campaigns.
I designed and developed a fully functional, responsive website using Wix.com, a cloud-based platform. I also created user-friendly navigation, page layouts, and visual elements to improve site usability and engagement. There are implemented features such as contact forms, photo galleries, e-commerce sections, and a wide range of merchandise products. Finally, I performed graphic design and visual layout work for photographed/videographed content.
As a marketer, I was responsible for bringing more customer retention and brand awareness to Imaginarium during the holiday seasons. I developed user-generated content and earned commission pay based on the amount of people used my link and/or promotion code.
I am one of the business owners and farmers of Thao Ranch. This company is a family-owned business that grows friendly and organic produce. We work in agriculture, selling and growing vegetables at farmers' markets. I’ve been hands-on working a lot in my family’s management, sales, marketing, and just the development of our business in general for over 5 years.