San Diego, California, United States
Strategic development of cross-functional customer expansion, retention, and advocacy programs; guiding creative, content, and demand resources to deliver seamlessly integrated marketing programs and campaigns that establish and grow strong relationships with our customers. Fostering relationships with and mobilizing brand champions that elevate the voice of the customer to the broader market through implementing a highly engaging and personalized customer experience journey at every touchpoint. Spearheading alignment with internal stakeholders including Customer Success, Product, Sales and Marketing to ensure timely and seamless messaging to our client base.
Planned and executed social media and digital advertising campaigns to reach new audiences using existing and emerging channels, including search (PPC/SEO), display, mobile, and video advertising. Analyzed digital marketing reports to identify ROI and interpreted market research data to use as a basis for budget and/or strategy recommendations. Researched, drafted, and supported the creation and management of website, social content, and other media projects for optimal user experience and lead conversion.
Lead point of contact for key customer account management matters while building and maintaining strong, long-lasting client relationships. Negotiated contracts and closed agreements to maximize profits while identifying new business opportunities among existing clients. Assisted with challenging client requests or issue escalations as needed.