Calgary, Alberta, Canada
Abigail Caballero is a communications professional with a passion for storytelling, content creation, digital marketing, and supporting small businesses. With experience across both municipal and non-profit sectors, she loves building meaningful connections and creating work that brings communities together.
- Developed and implemented digital marketing strategies supporting hundreds of small businesses through the City of Calgary’s Digital Service Squad - Created comprehensive resources and conducted personalized coaching to enhance clients’ online presence and digital skills - Collaborated with external partners to deliver successful community outreach campaigns - Provided training and support to team members on key digital tools including CRM systems, content management and analytics platforms
- Promoted postal products and services, contributing to increased sales and customer engagement - Assisted with sales associate duties including stocking, inventory management, and store organization - Delivered professional customer service in a fast-paced retail setting, maintaining quality during high-demand periods - Adapted quickly to challenges during peak COVID periods to ensure smooth operations and customer satisfaction
- Managed and organized the marketing calendar across Instagram, Facebook, and X - Executed a nine-month communications plan that boosted client engagement significantly - Coordinated content scheduling to ensure consistent brand presence across social platforms - Monitored and adjusted strategies to maximize audience interaction and reach
- Delivered exceptional customer service in a fast-paced retail environment - Operated cash register, processed transactions accurately and efficiently - Assisted with inventory management, restocking, and visual merchandising - Helped launch the company's first mobile app by teaching customers how to download and use it