United Kingdom
Marketing gal dabbling in women’s sport and non-league football on the side.
Curating content across four social media channels ensuring a cohesive brand identity for all 81 senior and junior teams at the club (averaging 865k impressions on Twitter monthly). Pitch, develop and produce ideas for both organic and paid marketing strategies. Writing copy for social posts with attention to detail including a 'Junior Chat' feature showcasing the junior section of the football in a safeguarding appropriate manner. Posting regular photo and video content including a viral goal video (27.3K and counting) with engagement from brands including England Football and VEO Camera.
Creating, developing and updating newsletters using Pure360, Cue and Frontify for 83 publications including The Mirror, The Daily Express, The Daily Star, The Daily Record, Liverpool Echo, Manchester Evening News, Football London and a number of other regionals. Liaising with editorial and design teams. Co-leading a rebrand project for a regional publication within the company.