Abhishek S.

Digital Marketing | Ex-TikTok | Travel Industry | Ecomm | Retail

Dubai, United Arab Emirates

About

Digital Marketing professional with Agency + Client + Media Platform side experience. I have successfully developed, implemented and measured cross-channel/device digital marketing strategies for companies like Etihad Airways, Johnson&Johnson, Standard Chartered Bank, Nike, IKEA, Accor hotels, Estee Lauder, etc. Managing big budgets (in USD Millions) & end to end campaign management focusing on traffic, brand awareness, leads generation, bookings, sales, customer acquisition/retention. Managing a team of 5-6 members + Stakeholder management. My Skills: Digital Marketing/ Performance marketing/ App marketing/ paid media/ Brand positioning/ Cross channel/ Cross device/ SEM/ PPC/ Google AdWords/ Apps Install/ YouTube/ Social Media/ Facebook/ Instagram/ LinkedIn/ Twitter/ Email marketing/ Content marketing/ Affiliates/ Programmatic Display/ RTB/ Media Buying/ Traffic generation/ Leads/ Sales/ Web Analytics/ App Analytics/ E-commerce/ Data Analysis/ Team Management/ Stakeholder Management/ Media Agency Management Email - [email protected]

Experience

  • Head of Digital Marketing at Air Arabia
    Sep 2023 - Present · 2 yrs 11 mos

  • TikTok ()
    • Product Marketing & Strategy - MENA+Eastern Europe
      Jul 2022 - Aug 2023 · 1 yr 2 mos

    • MENA Client Solutions - FinServe + Travel + Real Estate
      Aug 2020 - Jul 2022 · 2 yrs

  • Sr. Digital Marketing Manager at Air Arabia
    Sep 2019 - Aug 2020 · 1 yr

  • Digital & Performance Marketing - Sr. Manager (Team Lead) at Al-Futtaim
    Dec 2017 - Sep 2019 · 1 yr 10 mos

    Digital marketing for Marks&Spencer, Reebok, IKEA, ToysRus, Robinsons Singapore etc.

  • Associate Director - Digital Marketing at Artefact
    Nov 2014 - Nov 2017 · 3 yrs 1 mo

    Digital Marketing for Standard Chartered Bank, Nike, Accor Hotels, Estée Lauder etc.