Noida, Uttar Pradesh, India
My career spans over 18 years with cross-functional expertise across Marketing, Strategy, Digital Marketing, Brand Management, Advertising & Communications, Digital lead generation - PPC product launches & sales. My job primarily entails planning, creating, executing & analysing across all communications mediums, formats and platforms for both Digital & ATL. I used to work for Square Yards (India's leading real-estate aggregator) and managed Digital marketing, advertising, and lead generation for the company. Before that, it was Speactranet ( SPECTRA now), it is an ISP offering Internet connectivity, Datacenter & DC services, managed services, and VoIP solutions for both B2C & B2B customers, and prior to Spectranet, I was responsible for marketing, and advertising, product launches, Events, Digital and PR for Xerox India Limited. Before shifting to marketing I worked in brand communications for leading advertising agencies of the country wherein I spent almost 8 years, and worked on a bouquet of brands across various segments, some of the leading brands I worked for are Bharti Walmart, Airtel, Samsung Mobile, Red & White Cigarettes, Outlook Magazine, Swarovski and many more, but it all began with hard-core FMCG sales with India's second largest cigarette company; Godfrey Phillips India Ltd. here for 2 years I was in charge of a region for ensuring penetration, distribution & reach, undertook product launches, build retail reputation, develop & monitor dealers and his direct sale channel, strengthen on-ground visibility. Presently as a consultant, I am managing entire digital marketing and brand identity services for clients operating in Data Annotation, Steel - TMT bars and ITeS services domains. I am also Google Adwords Certified and Hubspot inbound & e-mail certified professional.
Cogito Technologies has a strong presence in the USA, UK, Singapore, Israel and Australian markets. with its delivery centre in Delhi NCR, India. At Cogito, we specialize in Human Empowered Automation. We partner with Machine Learning, Artificial Intelligence, Technology and eCommerce clients to develop high-quality data sets used to build and enhance various cutting-edge business applications.
Square Yards is a technology-enabled transaction and aggregator platform for Global real estate. Founded in 2013 and growing at a scorching pace, Square Yards is already the #1 pan-India distributor by revenues for the primary residential real estate in India, and it enjoys a virtual monopoly in the NRI markets. Job responsibilities include: • Handling entire branding & communication • Managing and creating ATL, BTL and Digital campaigns • Managing teams for Generating leads through Digital platforms • Liaison with Facebook & Google teams • Ensuring ROI across all marketing activities