Abhi Arya

Founder & Partner @ Sandbox Group | CEO, CoolMathGames & TellMeWow

United Kingdom

About

I build, grow and transform digital businesses — working across technology, education, media and consumer products to create lasting shareholder value. As Founder and Partner at Sandbox Group, I have spent the past decade acquiring and operating a portfolio of digital learning and media businesses across the US, UK, Europe and Brazil. My work combines hands-on operational leadership with strategic capital allocation — identifying the right businesses to acquire, transforming them through technology investment, product development and team building, and scaling them into high-performing organisations. Earlier in my career I held senior roles at Pearson, Cadbury and Procter & Gamble, where I led large-scale business transformation programmes, built and restructured teams across global markets, and drove significant EBITDA improvement through operational change and digital innovation. My industry experience spans technology, software development, digital marketing, education, media, learning and consumer goods — giving me a practical understanding of what it takes to grow businesses across very different market contexts. Areas of focus: Business growth and scaling digital platforms Business transformation through technology and AI Product development and digital innovation Team building and organisational performance Shareholder value creation and capital allocation M&A diligence, integration and portfolio management

Experience

  • Founder & Partner at Sandbox Group
    Oct 2014 - Present · 11 yrs 9 mos

    - Sandbox is a strategic operator of learning media and gaming products and services, reaching over 55 million children, their millennial parents and teachers.

  • Chief Executive Officer at Coolmath Games
    Nov 2018 - Present · 7 yrs 8 mos

    #1 “fun+thinking” gaming website

  • President at Tellmewow
    Nov 2021 - Present · 4 yrs 8 mos

    mobile studio focussed on casual games for kids and seniors

  • Partner at FEN Learning
    Jul 2015 - Present · 11 yrs

    - A learning media company with multiple products for teacher, parents and kids - FamilyEducation.com, TeacherVision.com, InfoPlease.com and FactMonster.com

  • Chief Executive Officer at Poptropica
    Jul 2016 - Sep 2024 · 8 yrs 3 mos

    - Create amazing, immersive stories through gaming - Popular kids IP such as Poptropica.com, Adventure Pig www.poptropica.com