Abhishek Maheshwari

Marketing Leader | 13+ Years Building Brands in Education & Beyond

Bengaluru, Karnataka, India

About

As Head of Outreach and Communication at KN Guruswamy Educational and Charitable Trust, I bring over 10 years of expertise in marketing strategy, GTM execution, stakeholder management, and budget optimization. I lead outreach and strategic initiatives for a portfolio of premier institutions, including Deccan International School and Nettakallappa Aquatic Centre, focusing on driving engagement and enrollment growth. My work has contributed to consistent year-over-year growth in student enrollment at Deccan International School and elevated the national profile of the Nettakallappa Aquatic Centre through curated events. I am committed to developing strategies that achieve organizational goals and foster impactful stakeholder relationships while maintaining operational efficiency.

Experience

  • Head-Outreach and Communication at Deccan International School
    Jul 2021 - Present · 5 yrs 1 mo

    As Head of Outreach and Communication at KN Guruswamy Educational and Charitable Trust, I lead marketing and strategic initiatives for a diverse portfolio of premier institutions. With over a decade of experience, I specialize in GTM strategy, budget optimization, and stakeholder engagement. Impact & Key Portfolios: Deccan International School: Orchestrated outreach strategies resulting in 5 consecutive years of record-breaking student enrollment, achieving consistent YoY growth. Nettakallappa Aquatic Centre (NAC): Oversee all marketing and brand awareness. Curate and execute a PAN-India swimming competition (4+ years), successfully attracting India's elite swimmers and streamlining enrollment processes. The Deccan PU College: Currently heading the Go-To-Market (GTM) strategy for the launch of the inaugural batch for the 2026-27 academic year. I am driven by the opportunity to foster collaboration and execute data-driven strategies that drive institutional growth and meaningful community impact.

  • Founder at Slate Media
    Jun 2015 - Jun 2021 · 6 yrs 1 mo

  • Founder at A Square Events and Marketing
    May 2015 - Apr 2017 · 2 yrs

  • Demand Generation Analyst at Span Outsourcing Pvt Ltd.,
    May 2013 - Jun 2015 · 2 yrs 2 mos

  • Management Trainee at HCL Infosystems Ltd
    Apr 2012 - May 2012 · 2 mos

    Product awareness of Tabs in education sector