Abhaya Pratap Singh

Senior Graphic Designer | Digital Marketing Specialist | 12+ Years of Visual Storytelling & Brand Building | Digital Campaigns | Brand Identity | UI/UX Design

Delhi, India

About

As a Senior Graphic Designer with over 12 years of experience, I specialize in blending creativity with strategic insights to deliver impactful visual solutions. With a strong foundation in branding, digital marketing, and design, I have spent the past 5+ years working at a leading digital marketing agency, helping brands craft compelling visual identities and drive results through well-executed campaigns. My expertise lies in: Designing for digital campaigns across platforms like Meta and Google, focusing on conversion-driven design. Brand building and creating memorable visual identities that resonate with target audiences. Crafting user-centric UI/UX designs that elevate digital experiences. Managing the end-to-end design process, from initial concept to final execution, with a focus on client goals and timely delivery. I thrive in collaborative environments, partnering with marketing teams to ensure that every creative piece is aligned with broader campaign strategies. Whether it’s through motion graphics, landing page design, or ad creatives, my goal is to use design as a tool for growth and engagement. I am always open to new opportunities and challenges where I can continue to evolve as both a designer and a strategic thinker. If you're looking for someone who combines creativity with results, let's connect!

Experience

  • Senior Graphic Designer at Laudco Media
    May 2020 - Present · 6 yrs 3 mos

    Lead the design and execution of integrated marketing campaigns across Meta, Google, and other digital platforms, delivering results-driven creative for 50+ clients in diverse industries. Collaborate closely with performance marketing teams to align visuals with campaign objectives, optimizing ad creatives for conversion and engagement. Develop brand identities, landing pages, and visual assets that drive brand consistency and storytelling across channels. Manage end-to-end design workflows, from concept and wireframes to final production and reporting, while maintaining brand guidelines and timelines. Mentor junior designers and oversee creative quality across client deliverables. Tools & Platforms: Adobe Creative Suite, Figma, Canva, CorelDraw.

  • Sumegha's (9 yrs 10 mos)
    • Graphic Designer
      Jun 2010 - Mar 2020 · 9 yrs 10 mos

      Designed a wide range of custom wedding cards, invitations, and stationery aligned with client preferences and cultural aesthetics. Managed end-to-end production workflow from design approval to final print and finishing, ensuring quality and timely delivery. Liaised with vendors and suppliers for procurement of paper, printing materials, and embellishments while optimizing costs. Supervised quality control during printing, die-cutting, foiling, and embossing processes to maintain brand standards. Collaborated with clients and internal teams to deliver unique, high-quality wedding card designs under tight deadlines.

    • Graphic Designer
      Jun 2010 - Feb 2020 · 9 yrs 9 mos