Amanda Felix

About

Senior comms leader with 15+ years shaping global narratives for transformative tech at Meta, Amazon, and AWS. Proven track record driving consumer, enterprise, and brand storytelling, while advising executives on reputation, risk, and AI. Right now, I’m focused on the intersection of AI and culture across Meta’s apps and wearables, bringing the Meta AI assistant to life in ways people can enjoy and use every day.

Experience

• Meta (Full-time · 6 yrs 1 mo)
  • Director Communications, AI
    Mar 2025 - Present · 1 yr 4 mos

    AI Products, Meta Superintelligence Labs

  • Senior Communications Manager, AI
    Aug 2022 - Mar 2025 · 2 yrs 8 mos

    AI Products + Generative AI Foundation Models (Llama 2, Emu, Movie Gen)

  • Senior Communications Manager, AI
    Jun 2020 - Aug 2022 · 2 yrs 3 mos

    Fundamental and Applied AI Research (FAIR)

• Amazon (Seattle, Washington)
  • Technology PR Manager, Physical Stores
    Jun 2019 - Jun 2020 · 1 yr 1 mo

    Autonomous technologies for physical stores (Amazon Go, Just Walk Out, Amazon One)

  • Global Customer PR Manager, Amazon Web Services (AWS)
    Apr 2017 - Jun 2019 · 2 yrs 3 mos

• Senior Account Supervisor at Sterling Communications
  Aug 2014 - Apr 2017 · 2 yrs 9 mos

• Senior Account Manager at FortyThree PR
  Jan 2013 - Aug 2014 · 1 yr 8 mos

• PR and Marketing Lead at Independent Contractor
  Feb 2010 - Mar 2013 · 3 yrs 2 mos