Dubai, United Arab Emirates
🔸Software Engineer | HubSpot Integrations | GTM Systems I am a software engineer focused on HubSpot integrations, CRM data systems, and GTM infrastructure. My work sits at the intersection of software engineering, marketing automation, and revenue operations. I help teams connect HubSpot with other systems, move CRM and marketing data reliably, and build the technical layer needed for reporting, automation, and operational visibility. In my recent role at DemandLab, I worked as a HubSpot integrations engineer on Insentric, a marketing analytics platform built for enterprise clients. The platform helped centralize data from systems like HubSpot, Salesforce, Marketo, advertising platforms, and data warehouses so teams could better understand campaign performance, attribution, pipeline, and revenue impact. 🔸What I Work On * HubSpot API integrations and custom backend services * HubSpot to BigQuery and warehouse based data pipelines * CRM data modeling, reporting, and operational visibility * Marketing automation and workflow logic * Cross-system data mapping between HubSpot, Salesforce, ad platforms, and other tools * Technical documentation for integrations, workflows, and business processes * GTM systems that support marketing, sales, RevOps, and reporting teams 🔸Experience Snapshot * Built and maintained HubSpot data pipelines at DemandLab for marketing analytics and reporting use cases * Worked with large volumes of HubSpot CRM, campaign, email, form, deal, company, contact, and web analytics data * Supported integrations involving HubSpot, Salesforce, Marketo, advertising platforms, BigQuery, dbt, and Superset * Designed and documented integration logic, data flows, and reporting workflows * Worked across technical and operational requirements to make HubSpot data more reliable and usable for GTM teams 🔸Current Focus I am focused on advanced HubSpot data systems, GTM engineering, and integration reliability. My goal is to help companies make their HubSpot ecosystem more scalable, measurable, and connected, especially when data needs to move across CRMs, warehouses, automation tools, and reporting systems.
Worked as a HubSpot integration engineer on a marketing analytics platform, building systems that connect CRM data with reporting and analytics. - Built HubSpot → BigQuery pipelines across contacts, deals, campaigns, and email events - Designed dbt models for marketing and revenue analytics - Built Superset dashboards for attribution and performance reporting - Solved real production issues like data mismatches and incremental sync logic - Integrated HubSpot with Salesforce and ad platforms for unified reporting - Worked closely with marketing, sales, and RevOps teams to support data-driven workflows
Worked on contract projects focused on GTM systems, HubSpot integrations, and automation across marketing and sales workflows. - Built HubSpot integrations using APIs and webhooks to sync data across systems - Developed automation workflows for lead routing, notifications, and CRM processes - Integrated tools like HubSpot, Xero, and scheduling systems to streamline operations - Designed small systems to solve real problems around data flow, reporting, and coordination - Worked across backend services and no-code tools (Zapier, Make) depending on use case