Abel Sanchez-Hermosilla Martinez

EMEA Brands, Agencies & Sustainability Innovation en hp

Barcelona, Catalonia, Spain

About

Enthusiastic Marketing professional with +15 years of solid experience understanding consumers, growing brands and businesses. Combining global business vision, analytical ability, strong social and communication skills, team-work and focus on digital transformation to positively contribute to organization’s prosperity. Accustomed to make plans even in tough and extremely competitive environments. Proven history of improving results and increasing profitability. Global mobility. Optimistic. Specialties: Marketing, Strategy, Consumer Centric, Market Share growth, Digital Marketing and E-commerce, Digital transformation, Execution, Sales, Team Development, Trade Marketing, Business Management, Pharmacy, FMCG.

Experience

  • EMEA Brands, Agencies & Sustainability Innovation at hp
    Apr 2021 - Present · 5 yrs 4 mos

    Marketing consultant bringing brand purpose to life through personalized and sustainable packaging and other digital print solutions. Engaging with Brand teams and Creative Agencies to build marketing campaigns that takes consumer engagement to a new level through co-creation. Empowering marketers to innovate, build distinctive assets boosting all media touchpoints (packaging, POS, Social Media, PR...) and grow ROI. 44% of your consumers say they will switch to brands that offer personalized product experiences 70% of your consumers willing to pay at least 10%+ for personalized products 75% of your consumers will only engage brands that protect earth Find out how we help brands grow at https://reinventing-creativity.com/ HP for Brands | Get inspired | Get in touch

  • Profesor colaborador - Master Branding at ELISAVA
    Feb 2013 - Present · 13 yrs 6 mos

  • Senior Business Advisor at BwB - Building Winning Brands
    Nov 2019 - Mar 2021 · 1 yr 5 mos

    Marketing Management / Strategy / Advertising / Launch Management Connecting companies with their prime prospects through strategic and creative executional proposals based on a deep understanding of their audience and brands. We love strategy and understand it as the why behind the plan, based on research, experience, knowledge and attitude. Marketing Strategy, Branding, Graphic Design, POS, Website Design, Content Writing, SEO, SEM, Social Media, Email Marketing, Inbound Marketing, Traditional Advertising, Public Relations.

  • Senior Business Advisor at AlwaysPeopleFirst
    Nov 2019 - Dec 2020 · 1 yr 2 mos

    Strategic people consultancy where we help organizations to improve their productivity and obtain a higher performance by focusing on their most important asset: people. We believe that great results come from being the sole objective to be a consequence, by caring about people. Extraordinary results come by effect through creating extraordinary teams. Facilitating people and teams to achieve their best version in work environments through communication, leadership and teamwork.

  • Perrigo España (3 yrs 4 mos)
    • Marketing Manager Spain
      Dec 2018 - Nov 2019 · 1 yr

      Responsible for the national marketing strategy of the entire Perrigo portfolio. Lead a team of 12 people

    • Marketing Category Manager
      Aug 2016 - Dec 2018 · 2 yrs 5 mos