Abeer Ghonaim

Product Manager | Startups | Fintech | Digital Payments

Jeddah, Makkah, Saudi Arabia

About

I build products from 0 → 1. As a Product Manager in fintech and digital payments, I lead products at WAKI; by turning ideas into scalable systems that improve operations and user experience. I focus on full ownership: strategy, system design, and execution. I think beyond the happy path designing for edge cases, real-world complexity, and scale. Interested in AI, biometrics, and the future of financial services. I also support startups and teams in building products from scratch. If you’re looking to take an idea to a real product, let’s talk!

Experience

  • Member at Saudi Products Heroes
    Jun 2025 - Present · 1 yr 1 mo

  • WAKI (Full-time · 3 yrs 11 mos)
    • Product Manager
      Aug 2024 - Present · 1 yr 11 mos

      • Led end-to-end product ownership for fintech and payment-related features, from discovery to launch • Designed and scaled cashless payment flows and digital wallet experiences • Defined product strategy and translated business needs into clear product requirements • Collaborated closely with engineering, design, and operations to ensure smooth execution • Identified edge cases and optimized flows to handle real-world operational complexity • Improved system efficiency and user experience

    • Product Designer
      Aug 2023 - Jul 2024 · 1 yr

      • Designed end-to-end user experiences for core platform features using Figma • Built full product prototypes from low-fidelity wireframes to high-fidelity designs • Led the redesign of the entire system to improve usability, structure, and consistency • Translated product requirements into intuitive, user-centered flows • Built and maintained a scalable design system across products • Collaborated closely with engineers to ensure accurate and efficient implementation

    • Junior Software Engineer
      Aug 2022 - Jul 2023 · 1 yr

      • Developed and supported frontend features for internal and user-facing systems • Collaborated with product and design teams to translate requirements into code • Improved UI components and overall user interface performance • Assisted in debugging and resolving production issues • Contributed to system enhancements and feature iterations • Gained strong understanding of product lifecycle and technical constraints

  • Growth Associate at Satilla
    Jul 2022 - Oct 2022 · 4 mos

    • Supported growth initiatives through digital marketing and social media campaigns • Analyzed campaign performance and suggested optimization strategies • Assisted in content planning and audience targeting • Conducted market research to identify growth opportunities • Helped improve brand visibility and engagement • Collaborated with cross-functional teams on growth experiment

  • Internship Trainee at Petromin Corporation
    May 2021 - Jul 2021 · 3 mos

    • Assisted in frontend development tasks using JavaScript • Supported UI/UX improvements for internal systems • Collaborated with team members on small feature implementations • Gained hands-on experience in real-world development environments • Participated in code reviews and debugging tasks