Riyadh, Saudi Arabia
Results-oriented Digital Marketing Specialist with proven expertise in performance marketing, campaign optimization, and data analytics, driving measurable ROI across multi-channel digital ecosystems. Experienced in managing SAR 10M+ ad budgets, optimizing conversion funnels, and scaling engagement across Meta, Google, Snapchat, and TikTok Ads. Known for combining analytical precision with creative strategy, building campaigns that increase reach, lower cost per lead, and strengthen long-term brand equity. Adept at leading teams, managing key accounts, and transforming insights into performance-driven results. Open to opportunities in digital strategy, media performance, and marketing leadership. Email: [email protected]
Leading the digital marketing team and overseeing both strategic planning and execution of multi-channel campaigns. Managing paid media across Google, Meta, Snapchat, and TikTok, optimizing ad spend for maximum ROI and brand impact. Developing and executing comprehensive PR strategies to enhance brand reputation and visibility. Analyzing data and market trends to optimize campaign performance and improve customer acquisition costs. Collaborating closely with internal teams to ensure consistent and impactful brand messaging. Building and nurturing relationships with media outlets, influencers, and industry partners. Supervising junior team members, providing mentorship and training to enhance overall team performance. Supporting crisis communication efforts and managing public perception during critical moments.
Managed major accounts including Allianz Saudi Fransi, Hisense, and Nupco. Led the Allianz rebranding campaign, achieving 45M+ reach and 9.8M+ engagements. Improved campaign ROI by 35% through A/B testing and Meta Advantage+ optimization. Deployed multi-channel ad strategies, combining Meta, Google, Snapchat, and TikTok platforms.
Oversaw SAR 10M+ ad spend across government and Vision 2030 projects. Managed accounts including the Ministry of Finance, NDMC, and ETEC. Partnered with consultants to enhance media strategy and creative delivery. Produced data-driven reports that improved engagement and conversion quality.
During my time as a Teaching Assistant at Jazan University, I had the opportunity to teach core marketing subjects including Marketing Management, Retail Management, and Brand Management. I delivered around 16 hours of lectures weekly, while also contributing to grading, exam preparation, and academic support. This role sharpened my communication and organizational skills, and gave me a deeper appreciation for mentorship and the power of clear instruction in shaping students’ understanding of the business world