Lahore District, Punjab, Pakistan
An experienced and accomplished marketing professional known for breakthrough results - I am well versed with creative and technical elements of marketing initiatives including brand management, digital advertisement, social media management, events management, influencers marketing, customer segmentation & profiling, collateral development, and CRM and acquisition strategies.
• Devise comprehensive digital marketing strategies aligned with overall brand objectives. • Manage and oversee all social media platforms, creating content calendars and executing campaigns. • Champion brand identity and consistency across all digital touchpoints. • Utilize analytics to measure campaign performance and adjust strategies accordingly. • Lead and mentor a team, fostering creativity and innovation in digital marketing initiatives. • Conceptualize and execute branding campaigns that align with the brand's ethos and resonate with the target audience. • Collaborate with design and development teams to enhance app UI/UX, ensuring an intuitive and user friendly experience. • Conduct user research and implement insights to optimize app usability and functionality. • Strategize and execute app marketing campaigns aimed at increasing downloads and user acquisition. • Utilize various channels and techniques to promote the app, such as influencers marketing and user engagement campaigns.
• Ensure smooth brand communication, improve brand awareness and ensure effective and efficient marketing execution. • Manage, plan and execute 360° marketing mix of the brand. • Creating monthly marketing plan and manage digital posting in accordance to the social calendar. • Develop artworks focused primarily on lead generation via Facebook ads & PPC via Google ads. • Collaborate with the design and content teams to create effective ad creatives & marketing collateral (Catalogue, Folds, Brochure etc.) • Plan and direct visual content to increase the value and performance of the brand. • Collaborate with the developer for website development (UI/UX) and facilitate the developer with required design assets. • Produce valuable and engaging content for digital platforms. • Content writing for digital spaces and print assets.
• Developed and executed comprehensive social media strategies to increase brand awareness, engagement, and online presence. • Developed content calendars, managed social media accounts, and monitored performance metrics to optimize campaign effectiveness • Created engaging and compelling content across various social media platforms, including text, images, and videos. Developed captivating and on-brand messaging to attract and retain the target audience • Collaborated with designers, copywriters, and photographers to ensure high-quality content production. • Monitored key metrics such as reach, engagement, conversion rates, and ROI. Prepared detailed reports and presented findings to the management team, providing actionable insights to drive future strategies. • Developed and executed a highly successful influencer marketing campaign, resulting in increase in brand visibility and customer engagement.
- Strategic planning and brand development to drive traffic via effective ATL & BTL campaigns - Planning of online campaigns for digital platforms to strengthen online sales performances i.e. GDN, GSN, YouTube & Facebook ads - Development of activity calendar encompassing campaigns and strategies w.r.t. customers profiling - Administering and supervising web development team to accomplish ease of navigation and user experience - Ensuring the growth of ecommerce sales measuring metrics i.e. AOV, CR, CRR, Churn Rate, Bounce Rate - Development of E-Store business canvas to ensure brand’s value proposition against the cost structure and revenue streams