Riyadh, Saudi Arabia
With over 16 years of experience, I specialize in transportation and mobility project management, focusing on public-private partnerships (PPP) and privatization initiatives. As Director of Mobility Policy & Planning at Remat Al-Riyadh Development Co., I lead efforts in designing and implementing innovative mobility strategies, leveraging my expertise in risk assessment, contract negotiation, and investment management. My mission is to contribute to the development of sustainable urban mobility solutions, ensuring policies and projects align with strategic goals. I am passionate about fostering public-private collaborations to optimize performance, mitigate risks, and enhance transportation systems. I bring creativity, flexibility, and resourcefulness to every challenge, delivering impactful results for both public and private sectors.
The Privatization and Financial Sustainability Deputyship is responsible for putting in place a systematic approach to privatization and financial sustainability across the 17 Saudi Municipalities. In addition to PPP projects including Joint Development Agreement (JDA) projects in five cities and Olaya paid parking project as some of the cornerstone's initiatives under the Privatization Program of the Saudi Vision 2030. Tender and manage a project to develop a public Parking Masterplan for five cities, creating a significant value-added to the cities realizing a wide range of objectives. Participated with a professional work team to develop Municipal sector PPP strategy to build opportunities pipeline within assets, services and housing sector. Tendered for a PPP project of a JDA model to be developed by private investors as a mixed-use development in (Riyadh, Makkah and Madinah) and going through all process until the Concession Agreement got signed for Al Khobar Waterfront project. Tendered first municipal real estate PPP project in paid car parking construction for both On and Off-street parking and management in the central business district of the city of Riyadh. Key Contributions: Manage the transformation of municipal investment including reviewing and amending of real estate and disposal regulations, ensuring financial sustainability. Performance and supervision of advanced technical elements of Public-privet partnership projects. Develop a strong pipeline of good quality Municipal investment opportunities by anticipating market trends and employing sector/ country knowledge. Review projects plans, budgets, and timeline, defining scope of work with smart city technologies and solutions and deliverables of projects with deep thoughtful in technical specifications and financial aspect including a partnership model with the private sector, and ensure their alignment. As well as dealing with any potential challenges and mitigate their occurrence.
Managed significant challenges of project proposals, tendering documents, designing inputs, performance monitoring, parking infrastructure supervision, assessing technical and commercial challenges, and parking regulation. Ensure adherence to new parking themes and introduce neighbourhood parking programmes. Engaged as member of executive team by MOMRA for parking projects in cities within the Kingdom. Key Contributions: Planned and incorporated project delivery strategies to meet success criteria of managing, supporting, and regulating cars and trucks movement in many projects goals from technical and business aspects. Bridged the communication gap between several government agencies and stakeholders, including bus rapid transit lanes, bus network, and allocation trucks stop sites to deliver logistical and transportation solutions. Tendered and completed paid parking project in Jeddah through the collaboration with private sector along with preparing initial study and RFP for taxies main station project at centre of the city. Tactfully negotiated, signed, closed, and secured overall terms and conditions of project contracts. Improved city, such as attaining 15K+ parking spots, saving municipality SAR300M+ in infrastructure upgrades, reducing traffic congestion, and enhancing urban environment in developed areas.
Played an integral role as development analyst and engaged with several teams to complete several projects around Jeddah City, such as historical city development, Jeddah central development, and Murooj Jeddah project. Critically analysed and critique reports, traffic impact studies, environmental impact studies, soil studies, demographical studies. Designed guidelines for the development, conceptual development options, highest and best use studies, final master plan, and all deliverables and outputs. Key Contributions: Achieved overall project objectives of entertainment venues, educational and health facilities, nature reserves, gardens, and residential unit projects across the Jeddah City, while managing all operational activities, such as master plans and traffic analysis along with environmental impact studies.