About
Urban planning and project management professional with 9+ years of experience delivering large-scale government infrastructure and development programmes across Saudi Arabia.
At Jeddah Municipality, I manage a SAR 72M+ project portfolio — generating SAR 4.5M in annual revenue through PPP structures, achieving a 25% improvement in on-schedule delivery, and reducing audit findings by 40%. I led Jeddah's institutional accession to the C40 Cities Climate Leadership Group and directed the strategic partnership with UN-Habitat under the Urban Design Accelerator — making Jeddah the first municipality in Saudi Arabia to join this global programme.
I serve as Lecturer at King Abdulaziz University (College of Architecture and Planning), publish peer-reviewed research in Elsevier journals, and am currently completing a Ph.D. in Urban Planning. I am Ambassador for the King Salman Urban Charter and Board Member of the Saudi Society for Landscape Architecture.
My work sits at the intersection of urban planning, heritage conservation, sustainability, and strategic project governance — aligned with Vision 2030.
Experience
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Jeddah Municipality أمانة محافظة جدة (7 yrs 11 mos)
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Senior Projects Manager
Jan 2019 - Present · 7 yrs 11 mos
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Jeddah, Makkah, Saudi Arabia · Hybrid
Present
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Present
Directed a SAR 72M+ urban development portfolio at Jeddah Municipality — delivering all projects on schedule and within budget, while generating SAR 4.5M in annual revenue through structured public-private partnership arrangements.
Key Achievements:
- Generated SAR 4.5M in annual revenue through structured PPP arrangements
- Introduced an investment mechanism for Jeddah Municipality as a municipal initiative generating SAR 4M+ annually on a compounding basis — with revenue increasing cumulatively year over year
- Achieved 25% improvement in on-schedule project completion through ISO 9001-aligned governance
- Reduced technical audit findings by 40% through institutionalised quality assurance frameworks
- Led Jeddah's accession to the C40 Cities Climate Leadership Group — first municipality in Saudi Arabia to join
- Directed the UN-Habitat Urban Design Accelerator strategic partnership
- Saved SAR 15M through strategic spending efficiency initiatives
- Supervised 30+ engineers and specialists across concurrent projects
- Aligned 100% of project outcomes with Vision 2030 objectives
C40 Cities Climate Leadership Group — Municipal Champion & Network Lead (Dec 2025 – Present):
Appointed as Jeddah Municipality's senior representative and strategic lead for the C40 Cities Climate Leadership Group — the world's most influential network of climate-committed megacities. Spearheading Jeddah's climate action agenda at the international level, driving cross-sector collaboration, and positioning the city as a pioneering voice for sustainable urban transformation in the Arab world and the Global South.
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Member of the Urban Design Studio for Jeddah’s Identity and Urban Planning
Dec 2024 - Present · 2 yrs
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Jiddah, Makkah, Saudi Arabia · On-site
Present
• Actively participating in the Urban Design Studio, collaborating with multidisciplinary teams to develop the strategic vision and urban identity of the city.
• Contributing to the formulation and direction of urban designs that reflect Jeddah’s unique identity while aligning with sustainable development goals.
• Approving the urban design identity for both municipal projects and private sector projects, ensuring designs align with the city’s urban vision.
• Contributed to preparing the Municipality’s file for joining the G40 Organization, enhancing Jeddah’s status as a prominent urban center in the region.
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Member of the Strategic Plan Development Committee
2024 – Present
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On-site
Present
• layed a pivotal role in formulating the operational strategy for the Projects Agency, working closely with the Project Management Office (PMO) and maintaining strong relationships with both public and private sector entities.
• Appointed as a Change Management Ambassador, focusing on ensuring long-term strategic alignment between the Municipality and the Ministry of Municipalities and Housing .
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Member of the Neighborhood Division Committee
2022 – Present
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On-site
Present
• Studied neighborhood division boundaries and their internal sub-divisions to ensure compliance with urban planning guidelines.
• Analyzed property boundary overlaps, streets, and urban divisions to identify challenges and ensure alignment with urban strategies.
• Contributed to the study of over 85 neighborhoods, analyzing and determining the optimal divisions for Jeddah.
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Member of the Private Plans Acceptance Committee
2022 – Present
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Ambassador for King Salman Charter for Architecture and Urbanism I سفير ميثاق الملك سلمان العمراني at وزارة الثقافة Ministry of Culture
May 2025 - Present · 1 yr 7 mos
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Lecturer at King AbdulAziz University
Jan 2023 - Present · 3 yrs 11 mos
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Board Member at Saudi Society of Landscape Architecture
Apr 2025 - Present · 1 yr 8 mos
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Member at International Federation of Landscape Architects (IFLA)
Jan 2025 - Present · 1 yr 11 mos