Riyadh, Saudi Arabia
With over 18 years in the event industry, I lead a talented team as CEO of add, where we deliver high-quality, impactful events across sectors like government, corporate, entertainment, and education. At add, we've become a leader in corporate and social events, venue management, and conference services. I founded LEARN to drive meaningful change in global education, focusing on accessible, high-impact opportunities and staying at the forefront of innovation and strategic consulting. In addition to my work with add and LEARN, I contribute to the boards of Bind and Innovation Zero. With a strong foundation in mathematics and advanced education from London Business School and Stanford University, I’m dedicated to empowering teams and fostering innovation in everything I do.
Add Co are a full service provider provide event production, management, logistics, communication, audio and visual services for all your event needs. Our services include producing and managing conference and exhibitions, gala and awards and corporate events.We are also a branding and communications service provider through the deployment of innovative solutions aimed and getting your specific message across effectively using 21st century tools and platforms.