Riyadh, Saudi Arabia
Passionate about leveraging data and AI to create value, innovation, and impact for businesses and society, with +10 years of experience leading data-driven initiatives and building talented teams across various sectors and domains.
Established the Data & AI division within Jahez Group and its subsidiaries, including Jahez Saudi Arabia, Jahez Kuwait, Jahez Bahrain, PIK, Blu Store, Logi, and Co-Kitchen. Assembled world-class teams in advanced analytics, data management and engineering, business intelligence and market research, driving data-driven innovation and strategic insights across the Group. My role entails developing a robust data strategy, crafting clear governance and data analytics roadmaps, ensuring their execution aligns with the overarching strategic objectives, in addition to fostering a data-driven culture and promoting data literacy programs across the Group.
Strategic analytics project (part-time contract)
After the successful launch of the Data Management & Business Intelligence Office at RCU, I co-founded and activated the operating model of the office, which includes identifying the needed talent with their roles and responsibilities, detailing processes and policies, implementing robust technology and data platforms, and establishing clear communication plans. I was then appointed to lead the newly established Analytics & Business Intelligence department, which plays a crucial role in extracting insights from data to inform strategic decisions, serving as the backbone for data-driven decision-making across RCU & AlUla
Co-founded the data strategy for AlUla & RCU, and led various data products initiatives and use cases development (cross-sector insights & research to support decision-making including tourism, real estate, aviation, smart city, marketing and city operations). The role entailed collaborating with governmental & private entities to align on strategic data-driven initiatives & policies. In addition to the oversight of data governance and compliance matters to ensure that data is used ethically and effectively within the boundary of AlUla.
Establishment Team. - Managed the development of the HRH's Crown Prince Vision 2030 platform. - Led the development of advanced Arabic Natural Language Processing use-cases (including topic modelling, emotions analysis, text categorization and profanity detector). - Led the development of fraud & anomaly detection using machine learning algorithms. - Led the development of advanced analytics on nationwide-datasets that include cluster analysis, statistical analysis, regression analysis, geo-spatial and time-lapse analysis. - Designed and developed effective storytelling visualizations (audience include Saudi minsters and regions' governors). - Exploratory data analysis to report insightful findings to major stakeholders.