Dubai, United Arab Emirates
Results-driven digital marketing specialist with 5+ years of experience driving lead generation and ROI across Real Estate, Healthcare, eCommerce, Finance, Automobile, and Education sectors in the UAE and India. Expert in Google Ads (Search, Display, Video, Shopping & Performance Max), Meta Ads, Bing Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, and YouTube Ads. Proven track record of reducing CPL, scaling paid pipelines, and delivering measurable business growth through datadriven campaign strategy. Google-certified across 12 product areas.
Generated 100+ qualified property leads/month by managing a full-funnel Meta Ads + Google Search pipeline, reducing CPL by 22% through A/B testing of creatives and landing pages Built a WhatsApp Business API broadcast system reaching 5,000+ prospects, achieving a 38% open rate and directly attributing AED 2M+ in pipeline within the first 3 months Built automated email sequences in Brevo with behavioral segmentation, improving click-to-open rate by 31% and lead-to-appointment conversion by 18% Supported lead generation efforts through targeted social media campaigns, audience retargeting, and platform-specific optimization across Instagram, Facebook, Tik Tok and LinkedIn Planned and executed monthly social media content calendars, managing end-to-end post scheduling across Instagram, LinkedIn, YouTube, Tik Tok and Facebook Conducted keyword research to develop SEO topic strategies, driving organic traffic growth and improving search rankings
Managed end-to-end digital marketing pipeline across Google Ads and Meta Ads, leveraging campaign analytics to increase lead volume by 35% while maintaining target CPL Delivered weekly performance dashboards tracking CTR, CPL, ROAS, and conversion rate - enabling data-driven budget reallocation that improved overall ROI by 20% Identified growth opportunities through competitor analysis and industry trend monitoring, implementing best practices that boosted brand visibility across multiple platforms Streamlined lead handoff process between marketing and sales teams, reducing lead response time and improving SQL-to-opportunity conversion rate Oversaw monthly content calendar planning, social media posting, and SEO topic ideation to support brand visibility and organic lead generation
Analyzed campaign performance metrics to optimize future strategies for maximum impact. Analyzed metrics from social media, advertising campaigns and other digital strategies to identify and capitalize on potential areas of improvement. Assessed profitability of various marketing channels and adjusted budget allocations accordingly. Conducted market research to identify industry trends and target audience preferences. Identified opportunities for growth through market expansion or diversification of offerings. Participated in brainstorming sessions to generate innovative ideas for new product launches or promotional campaigns. Delved into planned projects and devised strategies for increasing customer engagement, market penetration and sales numbers. Established Key Performance Indicators KPIs to measure the success of marketing initiatives. Implemented A/B testing to optimize landing pages, e-commerce sites and social media profiles. Generated leads and sales with the well-marketed and sustained digital pipeline. Reported on results and recommended ways to improve future campaigns. Monitored analytics data to optimize marketing efforts and improve ROI. Oversaw the creation of landing pages for lead generation purposes. Met digital marketing objectives by implementing, measuring and improving campaigns
Analyzed campaign performance metrics to optimize future strategies for maximum impact. Analyzed metrics from social media, advertising campaigns and other digital strategies to identify and capitalize on potential areas of improvement. Assessed profitability of various marketing channels and adjusted budget allocations accordingly. Conducted market research to identify industry trends and target audience preferences. Identified opportunities for growth through market expansion or diversification of offerings. Participated in brainstorming sessions to generate innovative ideas for new product launches or promotional campaigns. Delved into planned projects and devised strategies for increasing customer engagement, market penetration and sales numbers. Established Key Performance Indicators KPIs to measure the success of marketing initiatives. Implemented A/B testing to optimize landing pages, e-commerce sites and social media profiles.
As an intern, I worked mainly on developing the Edunify mobile app. Setup campaigns on Google and Facebook to generate leads. Developed responsive websites using HTML, CSS, and JavaScript. Tested websites for usability, accessibility, and performance optimizations. Implemented website features using PHP, MySQL, and other web technologies.