Karachi Division, Sindh, Pakistan
Results & vision driven leader eager to expand my horizon into Analytics field. I have deep knowledge and exposure of driving multiple QSR stores & opening new stores successfully, training/development and keeping the team motivated. I also set the bar high for achieving the sales target with the control of the operational costs in order to meet the business plan. Skilled in P&L accounts, budget preparations, and focused in implementing promotional strategies as well. Being a Marketing & Sales Major, I continued my learning and have successfully completed online certifications of Power BI, Tableau, SQL, Artificial Intelligence, Business Analytics & Design Thinking. I am a data & technology enthusiast and formally completed MSc in Business Analytics. Specialties: Leadership | Team development | Conflict Resolution | Brand Development | Growth mindset
• Driving commercial growth for Dunkin' in Pakistan, leading marketing and growth functions for new food brands under IFL.
Leading Retail Operations, Manufacturing, Supply Chain, Finance, Marketing & HR functions.
• Heading Sales & Retail Operations, Business Development, Manufacturing, Supply Chain & Administration of Dunkin'. • End to end P&L management, along with optimization of Operational Processes, to improve guest experience. • Deep data analysis to review store wise product mix and coming up with individual strategies to boost sales. • Building the E-Com platform & preparing Operational protocols in order to increase guest satisfaction. • Manage, train & lead teams and employees in both revenue generation, cost optimization & administration.
Helping large enterprises use Video Content Management System. Responsible for Lead Generation and account management. Working with large enterprises primarily in the US, Canada & EU markets. Managing Sales Pipeline in Hubspot CRM. Demo and sales presentations to prospects. Strong follow-ups to effectively manage various prospects. Working with partners to reach out to potential customers.
• Research on Beach Luxury’s restaurant ‘Sea Front BBQ’ • Survey designing and execution • Collect customer data and devise a strategy to increase customer base • Digital marketing for the restaurant using mediums like social media, email marketing and SMS marketing • Studying local and international hospitality industry and apply strategies that have been successful • Developing a case study based on the execution and its results
-Conducted surveys regarding customer service all across Pakistan. -Covered all dealerships of Indus Motor Company -Data compilation -Analysis of the data -Final report and presentation.
• Raised awareness of Oral Care products using digital mediums like Facebook & Branded SMS. • Led the social media page ‘3M Oral Care Pakistan’ and conducted paid marketing. • Gained feedback from 500 customers via calling them and recommended positive changes.